Show CONSUMER REAPS SAVINGS we have apparently learned that there is no need to worry about sudden and sharp price rises because of the war the acute fear that possessed many americans when war first broke out in europe causing them to rush panic stricken into stores to purchase abnormally large stocks of staples soon subsided that is all to the good there is not a single logical reason why prices in this country so far as basic commodities are concerned should zoom prices may go up but the increases should take place slowly gradually and naturally and of vital importance the consumer is protected by the finest distribution system in the world the little towns of this country are served by stores which from the standpoint of variety service and price 9 can be found only in the great centers of population in in other lands the modern merchant like the modern manufacturer fac no longer seeks to charge all the traffic will bear he works on the mass production principle a small unit profit and big turnover he is continually striving to undersell and out serve the merchant down the street the american system of free open competition is responsible for this when a chain store for instance e puts into effect some innovation a progressive independent adopts and improves it and when the independent gets a bright idea the chain follows the lead this is true of all binds of stores food clothing hardware drug and so on |