Show a world eries fans not all in ball P U I 1 our A aa R 0 RON A sk 0 r I 1 A chy we buy soup instead oi of making it millionaires make their millions not f by making better stuff but by tell ing the world about it thru adv er one of the most popular indoor sports these days da a Is reading adver in the modern modem magazines there aro are hours of amusement education anil and tion fit n any of then them perhaps the most thrilling enter tain ment la Is obtained by reading such magazines as are chiefly cli by the ladles ladies while alle it Is not calculated to stimulate tile the mental roa ma gots as jick jack london used to say of f I 1 the h intellectual highbrow highbrown high brow yet it n makes k a broad and and well nigh universal appeal to those thor tho r who ft ho count heavily on oil external appear ances and ami judging front the rapid changes in the modes by which it is sought to lo make the exterior appealing or at ill I 1 active or 01 something I 1 Is forced to tile thing that counts i anost ti its not he BO much as to what ayou you have in your head its what you have on your body even tho its bench pajamas a thousand miles from a bach that brings a deep and soothing satisfaction to the wearer fit because it result in a craning of necks and little gasps of well veil at least le as t of interest and so we rush pell mell into short skirts skills then break bleak all speed records getting back to long ones we flock I 1 our gems to procure a supply of long I 1 j silk ellk stockings then stuff them in ill the clo closet et and go nl at nature tanned a and bov bion il as the barefoot baie toot boys boya shins tha thing illig tt about all out p attains 1 Is that flint pe people ople believe it they I 1 hey believe it as firmly as tl 0 do the story of creation cie atlon as recorded rec 0 rd c d in the goo good d book they believe in ili tile m it a cles it Pur to as devoutly I 1 ev outly as they the to do in ill the submarine e of the prophet jonah hats T lie why ielse business concerns conc eins spend millions advertising just why small business busl men do hot 0 imitate them tn in a degre wnm 1 I 1 one of tile the mysteries of these lays days when nil all secrets of eien ei en tion are aie being dissected and analyzed before out om satiated tho often bevil leered gaze Fab fabrious lious dizzy fortin foi tunes jes have been becil made by advertising advertising products pio ducts that are aie woith ii le less sa the i reason enroll Is people lead jad and belleve believe advertisements dut but just as t a matter mattei rf of entertain ment lets turn a page or 01 tio first inside cover A flover along on the road load or 01 to tho the next net page right hand pure page tooth pisto paste dest best oil earth eaith turn another page tooth paste nono none better jump 15 pages of summer camps summer schools 1 I ry sch schools ott Is training camps and a tevi fair pages of leading 3 matter mattei rather lather lull dull and stupid reading leading matter Coni complied Pared t to till sli snappy almy catchy catiti dver tish ig pa Z e 8 1 to tile tho first right hand page pa ge 0 of t thu 11 0 anin advert kiliz section what we find there yes you guessed it SOUP amazing f foi or tunes have hae been earned tills his soup and any young oung and inexperienced bride bilde can call make better soup her first batch will be better advertising adai using sold tile the soup attractive advertising stant per eternal c everlasting ver lasting advertis ing I 1 1 in rd n a pa pase a cream 1 p fac face coelln cleanses the pores supplies supplee a dainty film vanishes turn tum a abar leaf even ills his log dog noticed it his breath no wonder the dear girl broke off bile the engagement turn another leaf ribbons of it comes out flat like a ribbon has held the lend lead for 30 years ears accepted by leaders all over the world world turn a leaf Discover edl how she lenaers at that kiss hiss simply teis germs beware ct cf anif imitations t actions turn two pages its co cool 0 a ah it so cool COOL two no of lei in n t taa aill ind and one short one terry a and id arry I 1 A sample amala for a dime turn a page stays stas p I 1 j I 1 even in warm weather ieather prevents pr prove avents ants embarrassment no cotton n nukes akes you ou nonchalant beware of amita imitations turn tum another leaf multiplies it self 0 hov flow it multiplies vav it multiplies itself times arm alps and a nilly looking face grinning grinn inz terii tile foam inurn ia abage jafee positively presents pre senes serven your eolith all la 19 doing if f of tie the hideous rias mas orl of told bid ago age remain young loung and nash and 1 jl that is 14 look young while old od turn a page dissolve a a handful hadshi i pr so in ft basin basill of writer and presto YO youre u r e beautiful what agid would happen h apen it if you ou dumped a whole pprk park age in the bathtub become an infant turn a page youve youva simply got to t have more moie cli eNIng exercise or your jaws will sag and get flabby flabb anil and your mouth will get all out of shape satisfying turn a page new freedom tor for momen chains fall fail off sort soft new construction 0 truc tion absorbent i turn some moie mol a pages mum it Is doubtless tile the proper word it irritate either turn aurit some macre flages simply dance all night deware of turn a page 0 boy them lashes larf hei you dont look the same same and never will turn and turn and turn theres nothing like it on this earth or any other none other and sob so forth and so on ad in bantum et at litera tuni fly and tum and ald they flock to the stores to the tens of thousands of stores an and d buy it by the millions anti anil maket maka top heavy fortunes foi tunes for the adverb adver i users all because becaas be caus its advertised |