| Show advertising LIFE OF TRADE evidently when it comes to advertising the president of the advertising federation of america may be depended upon to know what he is talking about that is why the facts and figures drawn from a study of the 17 year records of corporations should bear some weight further his conclusions should be a warning to concerns which are dependent upon advertising for public support sixty of these corporations annually increased their advertising expenditures in spite of depression at a rate of 16 per cent over the previous year whereas 17 years ago many of these companies were small today all are rated among the foremost guisness buis ness houses of america with net assets four times what they were in 1916 1915 and their combined net profit three times as great the other 60 corporations present a different picture these failed to maintain their programs but pursued an erratic course advertising liea heavily vily when n times were good but reducing their appropriations when busies s fell off though every one of these 60 latter corn com panics was an important national business in 1915 today more than half of them lost their position of importance and many of them have gone out of business the moral should be plain to adorn the tale three noted incidents of the kind occurring some years back might be recalled james pyles pearline S jacobs oil and were once three widely known products with enormous production and sale every man woman and child in the coutney was familiar with them for different lessons res sons sors their advertising appropriations were cut off or enormous enormously lv reduced the first two businesses died and their products no longer are manufactured chile 1 e a few bars of the latter are seen now and then |
