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Show - r i r ii if -' --- BIG CLEARANCE SALE CONTINUES on all SKI EQUIPMENT HURRY OUT TO HOLLADAY SPORTS 4756 HIGHLAND DRIVE PHONE 87-0765 OPEN UNTIL 9 Every Evening EP.IUHI un until OIJJMU4..U mi.!..,, ...i 3 I AT YOUR SERVICE A S?ARKLS?iG HEW f I HW 11 SOUTH I J EAST We've moved Vogue SouthEast 40 feet North to the I "Shopping Lane" . . . bringing you a smarter, easier- to- park new store, ready to serve you 7 a.m. till 7 p.m. with America's Finest and Fastest CLEANING & SHIRT LAUNDRY SERVICE rrm Fast, convenient -counter vMjte-iiKjs service, clothes counted and re- .V . .tUi; itjitT-" ceipt issued when brought in! mkzw ,.,, fc vm Safety pins instead of staples r" tfaOTV 4 eliminate danger of painful fe v-2 "iifi' T j -.JS scratches and gouges. S ' Vfl:V?73, $100,000 Insurance, burglar- H , alarms, for your protection! I l - '' 7 m 1 J Non-inflammable, non-greasy B y i v DuPont cleansing fulids used g "w ' exclusively . . . new, modern "fafant .fcta" ' equipment! H Member: National Institute of Dry Cleaning and g American Institute of Laundering 1 3f 3 AND 24-HOUR SERVICE f VOGUE SUGAR HOUSE I 8th East at 21st South 9 VOGUE SOUTH EAST I 2963 Highland Drive 9 VOGUE ARCADE H New Sugar House Shopping Center f VOGUE GARDEN PARK B 1086 South 11th East I VOGUE EAST BENCH Tune in Vogue 1511 South 15th East Headlines . . . 7 a.m. KALL. . . VOGUE HOLLADAY Mon., Wed., Fn. 4700 Holladay Blvd. I 6 of (he 13 VOGUE STORES j SERVE YOU IN SOUTHEAST : How Advertising A benefits you!' f j x;X-' .. -C ' y Advertising saves you money. Because it sens on a mass seals, advertising makes possible mass production, which means lower costs to you. Advertising also tells you where to find bargain buys. Advertising helps,you live better, t introduces you to new products you need. And because it makes business more competitive, advertising stimulates the development of many of these superior products. Advertising Creates jobs. The increased demand for goods that advertising builds and the mass production that results leads to mass employment, employ-ment, faster promotions, higher pay levels. Advertising helps those who serve you. it helps th farmer sell his crops . . . the manufacturer sell his factory output . . . the merchant I'sell his wares . . . the technician sell his skill. And because, with advertising, all these people sell more, each can afford to sell his goods or services to you for less and still make a reasonable profit. I Yet for all it ddes, advertising costs so little To advertise big-name gasolines takes less than l6 A W t i gallon. To advertise famous brands of bread costs ' iV f f less per loaf than the wrapper. To advertise America's 1 I s J leading cereals costs less than 310 a package. If any f I - other form of selling were cheaper or more efficient, f V. X no one would advertise. M Advertising . - Benefits C--- Everyone |