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Show ; tegically located restaurants is performed by the managers and owners themselves. The war is no longer an excuse. Everyone knows that enough sugar is allotted al-lotted for every cup of coffee if it is not diverted into the making of pastry, 'which may be much more profitable. 1940 THE TOURIST YEAR The tourist rush of 1946 started start-ed in January. It will not end until December 31, but tthe greatest number of persons will come through Utah in the weeks immediately ahead. In the first four months of this year, 50 per cent more persons (registered at Zion and Bryce Canyon national nation-al parks than in any previous year of record. By the same token, it may be expected that more than 500,000 persons will avail themselves of these two side trips in 19-1G. Many other hundreds of thousands will go into other areas. The impres- sions formed by these people, the length of their stay within the state, the amount of money they leave will, however, be greatly influenced by the restaurants res-taurants along our highways. It may be true that these places have had more business than they could take care of, but it may be well to remember that no honeymoon lasts forever! Spotlighting i UTAH j CA LLI S(i REST A L RANTS The food served along Utah's highways is slowly improving, both as to quality and service, but the really first class places can still easily be counted without resorting to an adding machine. More sympathy and tolerance could be extended the mediocre and downright inferior infer-ior places if it were mot true that in the very next town, under un-der similar conditions, someone else is doing an outstanding job. It is felt, however, that if restaurant and lunch-counter operators could be made to understand un-derstand the vital part they are playing in our ipostwar economy, econ-omy, they would rise to the occasion oc-casion and do someting about the situation. I'OOI) AND THE TOURIST For 194(5 the greatest immediate imme-diate source of new income and employment within the state rests with the tourist business. It is entirely possible for Utahns to get $100,000,000 of this profitable profit-able business during this year. If we can sense the tremendous Importance of some of Jthe factors fac-tors that are important to the traveling public. Roughly, the five main factors are: Good food; good lodging; good roads; something some-thing unusual to see; something interesting to do. It is quite possible pos-sible that their importance to a highly successful tourist trade is In the order named.' COMPETITION COMING It may be timely to remind those Mlready in the business of serving food that Utah is being be-ing looked over by successful chain operators from other areas. If these scouts find prosperous pros-perous communities where eating eat-ing conditions are sub-normal, it is not going to take them very long to make up their minds' to come in and take over. The solution to such a problem should be quite obvious. ' GRUDGING SERVICE Nor is the quality of the food the only matter that calls for immediate improvement. Grudging Grudg-ing is terribly irksome to the traveler. The time has come when it should be unnecessary to beg for a glass of water, or, a little cream for the coffee, or to be told, in a drug store on the best corner of a major Utah city, that there is no sugar to be served with the coffee. Of course, it is easy to blame all this on the independent attitude of employes. The truth is, however, how-ever, that the attitude of an employee Iwill always be a reflection re-flection of the attitude of management. man-agement. As a matter of fact, the v worst service in several stra- |