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Show be supplied by the state in its development of information bureaus bu-reaus at lall ports of entry. It is absurd to think that Utah can be sold from its large cities outward. i Spotlighting , UTAH TOURISTS AND HOUSING Utiah is not getting its just share of tourist money, although al-though 1946 will possibly go on record as the greatest of tourist years. i Thousands of cars are racing through Utah to other tourist destinations, while we hope that some other year will provide a miracle. What we desperately des-perately need is augmented income in-come for 1946. I From somewhere some-where has come the idea that Utah cannot cash in on the profitable prof-itable tourist trade because of a lack of housing accommodations and facilities. Such en idea is a good excuse for doing nothing, noth-ing, but it is a philosophy that does not hold up under scru- answer questions and give understandable un-derstandable directions; (2) The ability and willingness to make constructive recommendations. It is regrettable that tourists, after traveling hundreds of miles, are forced to miss the greatest wonders of nature just because no one impresses them with the importance of a . little side trip. That is one way to gain undying gratitude. Cedar Breaks is missed by . tens of thousands of persons every year just because no one shows interest in-terest enough to sell the idea and give proper directions. The Sand Dunes, near Kanab, something some-thing unique in America, are seldom mentioned to any traveler. tra-veler. JTimpanogos Cave and the Dinosaur National Monuy ument would be worth millions of dollars of extra tourist business busi-ness if they were in California. BUREAUS AN ANSWER One answer to this problem of letting the traveler know what to see and do in Utah will tiny. In the first place, very few tourists even inquire about accommodations before they leave home, so are willing to take a chance. Incidentally, this writer, in traveling up and down the state, has only failed once to get desirable sleeping accommodations. ac-commodations. In the second place, most other western areas, that are attractive to the tourist, are In worse condition than is Utah. The fact will always hold true that any area will get along all right if it spends as much-time much-time in seeking ways to surmount sur-mount a difficulty as it does" in sitting back with a complacent feeling that nothing can be done. COMPENSATING VALUES If accommodations are difficult, diffi-cult, the challenge exists to offer other types of service that will make the traveler forget inconveniences. incon-veniences. He can still be made to feel that Utah is essentially a hospitable place, where human beings iare interested in his wel- I fare. He and his friends will then return again and again when conditions may be more propitious. There is simply no; substitute for attractive, , un- grudging service. No reason exists ex-ists why every effort should not be imade to show the traveler that Utah people are interested in his welfare. Yet the fact remains re-mains that, in traveling around the state, one meets with little but apathy. The one bright spot, it should be added, is found with the filling stations. Here one finds mainly returned veterans vet-erans who -ire anxious to get a good start in civilian life and who have learned the hard way how to get on with the people. ( Yet, even they do not offer information in-formation that is of vital importance im-portance to the tourist. ACCURACY VITAL, In the field of giving accurate information, Utah people could render a really great service with but little effort. This covers two fields: (1) The ability to I |