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Show S. E. Furniture Celebrates 31st Anniversary Square dancing, a giant birthday birth-day cake, surprises and entertainment enter-tainment will be featured at the 31st birthday party of South East Furniture Company, Thursday Thurs-day evening, September 5 at 8 p. m. The lavish natal festivities will be free to the public. Scene for the big party is the South East parking lot, and the party will be televised at 9 p. m. The huge Sugar House store t was started by its current president, presi-dent, Horace A. Sorensen, and his father, Soren C. Sorensen. Later, as the younger brothers J. Gordon, S. Morgan and Calvin S., grew up, they joined the staff. Now, a third generation is being absorbed into the store operation. May-nard May-nard and Stanford, sons of "Mr. H. A.." are now in responsible positions at South East. Preserved at Pioneer Village is the receipt, handwritten in pencil, of the first furniture sale made bv the Sorensen family. It is dated 1908, carries an Ephraim dateline and was written by the elder Sorensen for a suite of furniture sold to a newiywed couple of Sanpete County. Later, the Sorensens moved to Salt Lake Valley, and organized South East Furniture Company. Doors of the new venture were opened the day after young Horace Hor-ace graduated from the U of TJ. Now, almost fifty years after that first hand written receipt, the Sorensens furniure company employs several hundred persons, and all the bookkeeping is done by machine |