Show TRU TRUTH abut by CHARLES B ROTH FLY BY NIGHTS A WHENEVER jeff peters the cn kAl W hero in the book of 0 I 1 wy ry stories stones called the gentle after went into a new town and end ead his its samples oi of corn cure ink i ver etc out in front of him he vs took one precaution he i note of how soon the next train rind had to jeff never knew what ute hed have to fold up his kit 4 nut not foot it for the station wa with th I 1 i I 1 nen men and angry customers in pursuit if v was that kind of business man ill 1 I them fly by nights they 11 1 infest our cities I 1 towns but you i saw one of n advertise or 1 I 1 a lasting 1 c man who ad discs I 1 acs for your pat ge shows that he s foresight and urage ui age he wants establish goodwill tid nd to remain in busness and the best charles roth vay tor for him to do hese things is to send down roots ind and advertise so that you may come to him whenever you need what he ells JOT jeff peters stands for the furtive parasite hanging around the fringe of at respectable society dashing in and taking whatever he can giving nothing in return ready to flee at any minute always expecting to have to flee the manufacturer or merchant who advertises however serves notice that he has become a member x ot of the community and society he announces that he intends to be your business friend and to warrant your patronage and you buy from such a man with perfect assurance that you will always get your moneys worth and you do its possible for you to go into so some stores and find merchandise which glib salesmen assure you is just as good the fact that even they use advertised items as the standard of comparison is proof enough that they recognize the permanent power of the force we call advertising you as a consumer get more for your money if in all your buying lou void avoid the jeff Pe terses of business and select whatever you need from the stores of merchants who advertise and who sell hell advertised goods i A business organization which wants to get the most for the money sets up standards by which to jud judge ge what is offered to it and in washington the government has an elaborate bureau of standards you can have your own bureau of standards too just consult the advertising ver columns of your newspaper they safeguard your ing power every day of every year B 0 charles B roth |