Show L BEST M ON THE what I 1 7 M olsen local dealer has to say on return from conference J milton olsen local chevrolet dealer returned thursday from an important advertising conference at detroit where he met inet with chevrolet officials to discuss the chevrolet advertising ver program this company sir mr olsen pointed out is now in the 1 midst of the largest and most comar comprehensive elien sive advertising campaign n ever undertaken in the his doiy 0 of the auto automotive motiLe industry involving vol ving the use of more than leading throughout the united unite states at the detroit conference chevrolet chei ro executives e met with etli a selected z list of dealers chosen from the who make up tile the doni domestic estic dealer organization of the comparin company Y mr olsen ohen said faid every branch of advertising from the huge newspaper campaign campag n to electric spectaculars billboards direct mail national magazine and trade paper advertising vel ver was gone over in detail the newspaper schedule received major attention he said because it is the most important medil medium lill now spreading the chevrolet message throughout the country the newspapers pa P on tile the chevrolet schedule are i lead a 1 eriv I weekly k v by millions of people in every city to town w it and hamlet of the united states who through h the display di q advertising co columns luIns are learning about the many quality features embodied in the bigger 11 anti and better chevrolet the object in bring bringing inz dealer 7 to the conference was as to keep the home office thoroughly info informed on condition t in the field aleid they wanted the viewpoint of men who ho come into daily contact with aith custo customers merz people who lea lead I 1 chevrolet advertising and to get our reactions and suggestions suggestion in this manner they keep their advertising alive and of the utmost in interest teresar tere and tile the de dealers aleis present also a better understanding of the operations of the advel advertising division attending the conference were here seven dealers other than ni myself elf each one came lie from a diffrient section of t obe the united states in this manner home office executives got a comprehensive lien sive picture of business conditions and advertising needs s from all over tile the country the conference lasted to day tile the first 1 day I ay was given over entirely to sessions ses on oil advertising the second day was spent at the great reat general motors proving ground round where 1245 acres of hilly billy co country leave lave been converted convened into a gigantic outdoor laborado laborato laboratory on which general A motors cars ale aie thoroughly tested and prove proved bafo before re they are put on oil the market the advertising conference was las held under the general super supervision of john E L grimm jr advertising manager 01 of the company mr Grin grimm iiii announced that similar conferences will nill be held every month until well into the fall so that lie he may be constantly qt in touch with lith conditions cond irions in tile the field and make the advertising of maximum advantage to each eacle individual de dealer aler 1 I never fully appreciated before tile the importance of f this his t phase of automobile merchandising I 1 believe that advel advertising outside of the car itself has been the neatest single factor in bringing chevrolet clie rolet tile the widespread wide spread popularity it now non enjoys |