Show PRACTICAL experience WITH advertising 1 D S ENG the practical test whether advertising is a helpful torce in ili building up trade is found by catchi matching aig whether business men use it year after ear if a concern advertises regularly that concern proves so doing that its experiences with advertising ver have been profitable it certainly would not continue this expenditure unless its experience proved that publicity work was nee essaiy tuo the country has seen a remarkable boom in publicity work since I 1 A the war which proves in a big way what a tremendous force advertising is in building up business probably three times as much is being spent on advertising today as was used before the war this vast expenditure would never be used for publicity unless the business men of the country were getting favorable results from it they do not use all this vast mass of publicity to please the owners of newspapers or because they enjoy seeing their names in print they use it and pay for it because their daily experience proves that thoy they get results from it the past year has seen a remarkable expansion in advertising the big city papers are running more pages than ever before tho the smaller ones are as a rule spreading out magazines are running an exceptional amount of space pace in business notices it is a most hopeful sign and it suggests that the outlook for prosperity rity in 1923 23 is e excellent cel lent the small business can learn a great deal from the way in ili which n ver is abed by the lenders leaders of trade if wholesale dealers and manufacturers can call draw trade from all over tile the country by advertis advertising aig in ill newspapers and magazines tins local mer merchant C ii a nt can surely draw it from ills his own immediate neighborhood by advertising in his local newspaper every column of which is road read NN with ith close attention in ills his home community all and outlying country |