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Show H , J OUR MERCHANTS ARE THE PURCHASING H; ) AGENTS FOR THE PEOPLE. ' ' 1 ? B i " niy opinion tho advertisements nro far B i J ' from being tho lcnBt valunblo part of the pupcr. B t I lk tncm ovor carefully, and save at least five B t 4 t times tho coHt of tho paper through tho business B "wt v advantago I got from them." Tho nbovo remark B 1 is crcditeil by a newspaper exchange to a citizen B ( f of its homo town, nnd it applies equally well in B j 1 . $ -The merchants ara tho purchasing agents for Bk V 8 J tUo iwoplq of tho town. They make their report Bl J3 Jn tho columns of this newspaper as to what they Bt 'I '- nvo been ablo to do for their clients. Every t ' ' U ' week there are notices of special values which for Hi ' ' S some good reason or other can bo hnd in the store BBI . I v of this or that merchant, S i ( i Thero aro special exigencies in tho dally his- B Vii tory of overj' store which tho newspaper adver- B Hi ' f tisement tells about. A merchant finds a special B ' L ! opportunity to buy a lnrgo lot of valunblo goods B' ' &lkM at n low price. No other store has them. B' Sir i To make a profit on tho transaction, however, B i Wr ' I ho niust turn tho lot over at once. Ho can not B B1 ' walt fur the goods to Vz picked up as customers Hc W drift in by chance. Ho must lot tho wholo town B i Si know about it in n systematic way or tho goods B W will move too slowly and the deal prove n failure. B i f H Tho newspaper advertisement furnishes tho only b ' h means by which ho can solicit tho wholo town. V' m Similarly Bomo merchant Is constantly finding t i ifi that ho is overstocked on certain lines and must , W turn his goods quickly to avert a heavier loss. H ' 1 1 The newspaper gives the news of it. ' Chances like these nro coming up all tho time. H ,, t Tho people who do not follow them through the ' ! i newspaper nro adding to their cost of living. The B J time to buy is when someone wnnts to sell. And BH '1 ,f n n,an hna anything that he must sell promptly B , ' y and nt a price advantageous to tho customer, he will not keep still about it, nor wait for the public to happen into his store by chance. |