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Show BY INEZ GERHARD IRVING MANSFIELD, young producer' pro-ducer' at Columbia broadcasting, broadcast-ing, proves that lightning can strike twice. He conceived and produces the tremendously successful suc-cessful "Arthur Godfrey's Talent Scouts;" using a different twist on the same idea, he came through with the . new hit show, "This Is Broadway," also on CBS. He began in radio in 1943 as coordinator coordina-tor of the Fred Allen show, then, lllllSililll IRVING MANSFIELD in 1944 and '45, produced the Milton Berle program. Realizing what they had, CBS assigned him to originate and develop new comedy and variety shows, and he came through with the Godfrey gold mine, which made its first appearance appear-ance on the air on July 8, 1946. Well, "The Fountalnhead" arrived, ar-rived, was seen, and proved to he disappointing, despite the excellent cast and the money mon-ey lavished on the production. As with "Arch of Triumph," a good book just was not good screen material. At luncheon in New York months ago Macdonald Carey announced that a second visit from the stork was slated for his home. Elizabeth Macdonald Carey arrived July 12th, ending a long, tedious sojourn so-journ in bed for her mother. Carey installed a television set in the bedroom to entertain his wife. He commented sadly that she didn't care to watch football games and he did. On the lookout for new acting talent, Columbia has signed Benno Schneider as top drama coach. He is rehearsing a group of players, some of whom will be selected for screen tests. Meanwhile Richard Quine, a talent scout, is touring the summer theaters in Denver, Omaha, Chicago and the East. He recently co-produced and co-directed co-directed "Leather Gloves" for Columbia. |