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Show General Electric And Penney Store Cooperating Washing machines and sheets, about as humble ambas-sadors-at-large as anyone could hope to find, succeeded in bringing together two of the largest and best known companies com-panies in the United States in a tremendously successful demonstration, demonstra-tion, at the Century of Progress Exposition. The General Electric Company equips homes in 'all parts of the country with electric washers and ironers. The J. C. Penney Company Com-pany supplies housewives in every quarter of the nation with sheets. A public demonstration of Penney's "Nation-Wide" sheets being tested by repeated washing and ironings in General Electric equipment is bound to be a point of natural interest in-terest wherever American women congregate, and the Chicago Exposition Expo-sition was providing the All American Ameri-can audience of a century. BVn companies appreciated this fact, had implicit confidence in each other's wares (and their wearing) and the public test was arranged. A group of 175 "Nation-Wide" sheets were washed, double rinsed, dried -and ironed 104 times, the equivalent of four years laundering in the average home. Thousands of women inspected these washings and examined the sheets. Both companies com-panies litood to gam or lose by each visitor's verdict. The results must have been mutually satisfactory because; be-cause; the tests are to be continued loc.aiy by General Electric dealers and Tenney stores in hundreds of cities and towns throughout the country. |