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Show general marketing of grass-fat cattle, the individual operator is able to make more money and we are gradually grad-ually getting away from burdensome seasonal receipts on the market, n i been used. Orchardists and "small farmers" were encouraged, and to some extent financed, at the outset, so that homegrown feeds could be utilized and in order to provide "home grown" fertilizers to enrich the soil. Good, growthy young calves were taken directly from their mothers, moth-ers, and placed on concentrated feeds Animals weighing from 300 to 400 pounds proved to be the best feeders and to make the most profitable gains. It developed that the Pacific Coast Revolutionary changes are taking place in the cattle business, all the way from breeding operations on the range to the distribution of beef. Economic pressure Is, of course, responsible re-sponsible for the vast majority of changes, yet certain agencies who have pioneered projects resulting in more profitable operations should be credited with inaugurating policies which have since proven to be valuable. valu-able. A great deal has been written about ithu trend from the aged steer, with tne heavy beef carcass, to the present day younger animals, termed In the trade as "baby beef". "ue to the fact that the range finishing of yearlings is a rather difficult proposition, proposi-tion, the western country was slower to turn to the marketing of young cattle than in the Middle "West, where dry feeds have been used for several generations. It was about five years ago that the interests associated with the Los Angeles Union Stock Yards started a progressive campaign to encourage the feeding and production of baby beef on the Pacific Coast The organization or-ganization advocated the selection of well bred calves, carefully selected from herds where good grade cows and pure bred, registered bulls had S50 lb. finished animals best suited for their trade requirements, although al-though animals weighing up to 1,000 pounds or better, ordinarily received good attention from distributors. A carcass which does not carry too much waste and kidney fats proved to be the most popular, and under proper feeding methods, the beef is tender and delicious, as the fat particles par-ticles are well distributed through the lean meat. Like all pioneering efforts, a the outset the project was fraught with a great many complications. Some feeders attempted to put on the market mar-ket anything from dairy breeds to very common beef breeds, which in the nature of things, would never produce baby beef. Meat distributors distribu-tors who were unwilling to pay the additional cost per pound of real baby beef, attempted to sell to their patrons common and ordinary meat from unfinished young stock, taking advantage of the advertising and publicity accorded the baby beef campaign. cam-paign. This proved to be one of the most difficult obstacles to the success of the campaign, but has been partly overcome through trade - marking and stamping of carcasses. There are now something like 10,-000 10,-000 baby beeves being fed in the territory ter-ritory tributary to the Los Angeles market, an indication of the success of the campaign. Often, those who attempt to feed baby beeves do not properly finish the calves. Unless the cattle "dress out" at least 58 to 60 percent, they can hardly come under the baby beef classification. It means that it is necessary to put real feed into the calves. The higher the yield of good, salable meat, the more valuable the beef animal to the meat distributor, and ultimately, through competitive buytng, the man who properly finishes his calves will be paid accordingly. ac-cordingly. Aside from the value to the industry indus-try in making beef more popular with ithe consumer, the utilization of j home grown feeds, fertilization ot the soil and building up a year around home supply of beef, the campaign has been valuable in pointing point-ing the way to more profitable operations opera-tions for the average rango cattle feeder. Through the use ot such supplemental feeds as cottonseed j cake, it has been proven profitable to market yearlings and twos right off of green feed. The use of this supplemental sup-plemental feed means that the cattle fatten quicker, range feed is conserved, conserv-ed, and by putting cattle on the market mar-ket 30 days earlier ahead of the |