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Show UP&L Officials Discuss Demands For Power Residents of Central Utah will continue to improve their mode of living in 1953 through the purchase pur-chase of more and more labor-saving labor-saving electrical devises for their homes. This was the statement made by W. A. Huckins, Salt Lake City, Business Development department manager for Utah Power and Light Co., at a meeting of Utah County electrical dealers this week in Springville, Utah. ' Mr. Huckins pointed out that his company, through its multi-million dollar expansion program, has the electricity available to meet all foreseeable demands as the area contiues to develop industrially indust-rially and agriculturally and as its-people its-people seek ways to live better. "The UP&L service area," he sad, "continues in its strides toward to-ward becoming industrialized, with a resultant influx of population. A healthy crop of new homes is anticipated; employment is high; wages are good; savings are at an all-time high level. So the market is waiting and the elecrical appliances ap-pliances and equipment that it Wants are available." In discussing the area's industrial indust-rial potential, the electric company com-pany executive pointed to the petroleum, pet-roleum, steel, ' manufacturing, atomic energy developments and phosphate and other chemical industries in-dustries which are moving in at a healthy rate. The intermountain territory, he asserted, is rich in nature's raw materials. Added to this is the availability of a dependable depend-able labor supply, local and adjacent ad-jacent markets and cheap electric elec-tric power. "Here in Utah Valley area, considerable con-siderable development is scheduled schedul-ed this year, especially in the steel producing and steel fabricating industries." Member of Mr. Huckins staff who also addressed the mef;-were mef;-were Evelyn H"-home H"-home s ' O - wl, u. .e : I P .. oi s . .vim headquar- ti . American Fork and W. L. Faddis, the division Business Development De-velopment department manager. Miss Hansen cited the new freedom free-dom from drudgery that electric service and electric appliances and equipment are bringing to the American family. "Electric servants give the average aver-age housewife two full days each week of freedom from household chores," she said. "This is the gift of electrical living to the American housewife, and the cost of this freedom is measured in pennies." Mr. Holt called attention- to studies that show that prices of electric appliances and equipment have not risen as much as those of soft goods in recent years. Electricity today, he declared, actually act-ually costs the average home and farm owner less than it did ten year ago. He pointed out that electricity is more than ever becoming the farmer's best hired hand. "With electric power now available avail-able to more than 98 per cent of the area's occupied farms, you can look to the farmer to put this force of work for him more and more. And that means sales of electric equipment." With the outlook for a continuation continu-ation of sales at about the same rate as last year, he said, we can expect total sales of domestic and farm electrical merchandise of about $23 million this year in the UP&L service area. Of this a-mount, a-mount, about $3,220,000 worth of home and farm appliances will be sold in this Central Utah trading area. f |