Show I i Davis County A Buoyant Market Marl et SPECIAL TO THE CLIPPER Business activity in Davis County was in relatively high gear during the past year according according according ac ac- ac- ac cording to a national economic report just released IT SHOWS that it was due chiefly to heavy sp spending on the part of local consumers who had more money at their command than in other years The extent of this spending I and its effect on retail business business business busi busi- I ness in the area are revealed in the report called the Sur vey of Buying Power which was compiled and copyrighted by Sales Management It presents pre presents presents pre pre- data on income and spending spending spending spend spend- ing for communities throughout the country NET EARNINGS in Davis County were high during the year it shows After allowances for personal taxes local residents residents residents resi resi- dents had a net in income income income in- in come of compared with their 1966 total of Just how much this amounted to in terms of the individual family was determined by dividing dividing dividing di di- viding the overall income by the number of local households The average was per household house house- hold IT lP COI COMPARES ARES with in inthe inthe inthe the United States and in inthe inthe inthe the state of Utah How did local residents use their big bigger er incomes They spent more for clothing food and other soft goods They were more liberal also in their expenditures expenditures expenditures ex ex- ex- ex for personal care services and entertainment I There was more restraint on the other ther hand with respect to purchases of hard goods i HOWEVER RETAIL merI merchants merchants mer mer- I chants as a whole ended the i year on a high note They I chalked up a sales volume of more than topping the previous years year's The survey gives each community community community com com- a performance rating based upon the amount of retail business done in its area as compared with its estimated full capacity THIS IS DONE through a buying power index a weighted weight weight- ed figure involving income population population population pop pop- and sales Davis County's index rating is which means that it itis itis itis is believed capable of producing that percentage of the nations nation's retail business SINCE LESS than that was accounted for last year per cent it is concluded that a sizeable amount of the local poI potential potential po po- po- po I has not yet been reached |