Show f The Boy BOYs I Column 2 i SCHOLARS WI STER careless city in its 5 OUR ET u. u sleep unaware snowstorm Is tak taken en bY a a. like some old giant in i a And wa wakes kes snare slowed to o a creep 1 I d its eager pace lost like To streetcars The bD uw on and h sheep In despair i id i'd r rd despa give up and rifts And ud d d Ie strong in ft drifts men stay at homPe bome afraid aid tc to dare are fury of 01 the blizzards blizzard rd s The mounting sweep children Off Of they go tc to But n not hale the school school school- who cheerily Ignore size pint-size Rebels Sonny conquerors conqueror's attempted rule The The me stormy st world of learning waits watts with all Its lore And no mere wintry blast can hope to tc cool to learn that two and two The urge tha make four Bert Bert Penny 00 aaa I STRETCH TOO FAR Alt AltIF DO DON'T DONT r IN W 1952 you have have have- IF IP Ignored ored speed limits and lived lived jay Jay Jay- Ig and reached the other side side side- walked Ignored road conditions and avoided hospital the Slammed through traffic and got with reckless driving- driving away Then youve you've stretched your luck perilously perilously perilously peri peri- thin Because in 1952 1952 were killed and more persons drivers than half halt a million Injured by exceeding the speed limit I IOne One out of 01 every three drivers involved in involved in- in I in serious accidents was speed speed- ing lug More than pedestrians were killed or injured Usually three out of four accidents occur in clear weather on dry roads but there were 92 per cent more fatal accidents accidents accidents acci acci- I dents on icy streets and highways Commercial vehicle operators were involved In Involved involved in- in in only on one out of every four I fatal accidents and one out of five non non- nonfatal non non-I fatal latal accidents True there are four i passenger cars to every commercial one I I but the commercial car travels almost I Ilour I Ilour lour four times as far as the average passenger i iger ger car I Dont Don't let yourself become a crippled 1 statistic this remember I or year year year I ber you youl can only stretch your luck so 50 far Mutual far Mutual Moments i io o aaa o o j WHO rHO JS IS S TilE THE BOSSY BOSS j THE BOSS of a business isn't the free agent many of us think he is His decisions arent aren't made on whim or or because because be be because cause of his own particular tastes and desires and prejudices The boss boss if if he is to succeed and keep his job simply job simply passes on the orders he gets fro from the business cus cus- He must learn what those customers customers customers cus cus- want and what they are able and willing to pay for It And he must frame frame his policies accordingly We see that truism in action all along the production and distribution line Une Ifa If Ifa Ifa a manufacturer produces something that people dont don't want and wont won't buy either a drastic change must be made or bankruptcy bankruptcy bankruptcy bank bank- will result The trade goes to the manufacturer who produces the things the masses of people do want and who offers them at a fair price Exactly the same thing is true on the retail reran level The storekeeper must stock I Ithe the goods the people want and he too i must sell them at a fair price If he I falls fails to please the public his trade will I I Igo go to other stores which are doing a I better Job j I The force that makes this system tick I 1 i is competition Every producer from the I I little shop to the biggest manufacturer must meet competition every working day Every retailer from the one-family one store to the chains with thousands of ot outlets is la in the same position The customer is the real boss O aaa O O OIS IS TIlE THE HANDOUT ERA EHA ENDING IN MID-December MID an Associated Press i dispatch from Washington said The Then n new w Congress appeared primed to Join with great gusto In President-elect President Eisenhower's promised drive to slash federal spending Republicans and Democrats alike voiced overwhelming sentiment for bud- bud Continued on Page Four Column I j The Boys 1 Continued from Page One to get cuts ranging from more than that h has s This is best news some of the In a a. v verY vei 7 come from the national capitol reflects long time It unquestionably today All AIl public opinion In this country observers certain that the President President- are by oy his js elect gained a great many votes taxation and stand on federal spending both m in DU And most of the other winners and nna e en C parties emphasized economy campaign g gIt ns tax reduction In their camp w to wend the It looks as ns If 1 we may be coming has hIlS It last end of handout era ern at the of o our r 01 been an ad era of Incredible waste money money and and as Is inevitable with an sp spen era thrift government It has been ot of the theof of corruption One widespread co co COnfronting COn COn- and taskS greatest and most necessary is isto fronting the EIsenhower government to replace prodigality with thrift thrift- |