Show industrial news post poet and gatty catty washington officials headed by president hoover have joined in paying honor to wiley post and harold gatty who circled the rim of the world in tight eight and one half days they showed how distance in travel could be annihilated while they were making their epochal trip the diplomatic relations of the world were being carried on by telephone conversations between the white house at a washington and our representatives in paris this method also clipped off time in olden days diplomacy was cat carried tied on by letter writing and slow malls sl 0 4 0 small beginnings lend lead to millions A one man 0 one n e horse industry in chicago celebrated its twenty fifth birthday last week 11 1 A quarter of 0 a century ago its total capital was 65 its assets were a spavined plugging horse paddy the determination of a young canadian J L kratt kraft and an idea today it Is the largest cheese business in the world with its sales volume approximating 80 million dollars in 1930 its plants extend into more than thirty states into canada australia cuba and just another example of how bow america pays tribute to a a new idea the young canadian introduced the pasteurization of cheese and its marketing in sanitary and convenient c form to preserve its uniformity and flavor he took cheese out of the hunk class and put it into packages it was an idea which increased our national per capita consumption 0 of f cheese from three pounds ten years ago go to almost five pounds last year to celebrate this twenty fifth ann anniversary ver kraft employees throughout the country and abroad presented him with a bronze plaque showing the homely but determined outlines of the old cheese horse paddy with the cheese wagon which twenty five years ago mr kratt kraft was driving around chicago streets the plaque was sculptured by a famous english artist diana thorne recalling the early days of the cheese business in chicago mr kratt kraft said two rolls and coffee tor for my own breakfast and a bag of oats tor for faddy were sin all 1 I had left to show for my original 65 outlay the second morning I 1 was in chicago at the end of the first year we were three thousand dollars in debt in spite of all the trotting paddy did and all the sales I 1 could make bad luck certainly followed paddy and me around for that first year or two attempting to increase our sales by the addition of another horse and wagon to the original outlay I 1 borrowed cofell some a money the second horse died paddy fell and broke his leg and misfortune seemed about to terminate the biggest cheese business in the world at the en end d of a year but about that time our luck changed determination lots ot of work and the faithful ministrations of paddy enable us to carry on in the kraft organization it Is more than a horse and wagon it Is a symbol and its a national symbol as well an horse and an ideal idea 42 0 4 0 1 0 I the terrible chains there are more than 2500 chain store organizations handling ready to wear apparel in the united states and they are selling about worth of that class of goods yearly the smaller towns and cities have put up a big kick against the advent of chain stores but the system seems to be constantly growing like the chestnut blight barring the torch hollywood which has already given I 1 civilization such great modes as the bathing beauty the shell shelb trouser the s spit pit curl and the charlie chaplin mustache lies has attempted a new suggestion A firm of movie makers has told its plin principal cipal male star that he be must no longer smoke cigars because cigars are unromantic if this Is true it seems to us that the manhood of this nation should rise in revolt while there is still manhood lett left to rise in revolt romance Is only a comparative thing affected by the fashions of the moment once it was romantic for fine ladles to take snuff and sneeze their heads off once it was waa not unromantic tor for gently reared ladies and gentlemen to eat with their fingers and throw and residues ol oi food on the rush carpeted floor there to remain until spring house housecleaning cleaning romance follows the changing fashions from generation to generation what changing manners it if the movie magnates are right has made the cigar unromantic it can only be the decline of in stillness manliness or a growing feminine taste for delicately featured and tempered tampered movie actors largely indistinguishable from women robust full flavored and fragrant the cigar has always been distinctively ively a mans smoke just as a fine rare T bone steak smothered in mushrooms Is distinctively a mans dish women lve have never smoked cigars because this was subtly recognized amy lowell the poet smoked strong cigars one after the other but her independent mind did not fear imputations of mannishness when men give up cigars they will begin ordering chicken salad from choice choice it may only be a little after that that the thea nio movie Z le men will wili order their stars to wear petticoats france runs n true T r u to type ts aten er franco france has n not 0 b been e an agreeable neighbor to the united states and the rest ot of tho world since the close ot of the world war and it Is not surprising that france immediately began juggling with president hoovers debt offer while practically the whole world agreed on a plan tho french continued to held cold out lor for their pound ot of flesh there are a lot of people around washington I pon right now new who predict the possibility lity ot of another war before many years france Is today the most militaristic government in the world but ot of course america forget lafayette LaFayet tc who suffered buffered a great deal for our country but who suffered a great deal more afterwards as a political prisoner in france 0 O learning now to be a charming hostess washington famed for presidents statesmen diplomats and it its a great government but buildings wings boasts a dainty little house trim pretty and u unassuming assuming n which each ye year a r Is a m mecca e c e a fo tor r t thousands hou sands is of 0 young ladi ladies e s and n th their e i r in mothers a t hers it is the girl scouts little house and recently it was beautifully but simply re deco decorated r sted with a party to president and mrs hoover in mind everywhere throughout the little house bouse housecleaning house cleaning was la in order old glass curtains were taken down window panes scrubbed and new sparkling durene cotton curtains put up to prove that the little house aliouse believes in american products beauty sturdiness and cle cleanly arill becs rugs were cleaned floors polished and then came mrs hoover with some new nev flowers lor for the garden girl scouts learn the alpha and omega of housekeeping and how to be charming hostesses at the little house theres there a not an atom of pretension about it but infinite realness and charm G 4 flater water wheels have multiplied throughout the world according to the united states geological survey with the result that horsepower represented GALLEY NO THREE the power of world plants at tl the end w of f 1930 an increase of per cent in two years i 11 iphy hy back to normal by ROBERT R JOHNSTON advertising executive new york city almost every article speech and even conversation sooner or later seems to get around to some such expression as when things get back to normal such and suc such h should happen what la Is this thing called normal and how do we know when it existed and when we v e may expect to reach it again average yes we can figure averages average over the five ve years 24 to 29 or any other arbitrary period or we can take pre wars as a basis tor for discussion but what good does that do now and what harm would it be sane to call 28 or 29 normal manifestly not or god forb I 1 ill well if these are abnormal or sub subnormal no amal what license Is there to take any period of years and call them by this meaningless name of normal it just barely possible that every year every period yes every month Is I 1 normal noial for that particular time and conditions coni cani III t ions of the public mind from 23 to 29 the normal state of mind of americans and most of the world I 1 was to believe that tomorrow would be better than today and consequently to discount the future to plan new things to do new enterprises greater expansion wider markets now the public publia is we a dollar with falth faith wed have another and I 1 maybe two tomorrow now we hang on to nickels tor for fear ear become pennies but why this condition normal europeans particularly the scotch and french have had bad to practice frugality Y for years ilow how do we know america has not reached the stage of development where prodigal spending Is a thing ot of the past we cut down clown our forests and spent j them we opened new land and spent it we found gold silver iron and oll oil and spent them we developed new industries to take up the saving in man power by machines and spent and spent and spent better farming jobs in the mills better machines jobs in automobile factories straight line production lobs jobs eat as garage men chauffeurs radio absorbed its share of man power but ahat hat next man power to be absorbed back into existing industries so why not think of the present situation as normal why not stir the public mind to ambitious projects within existing industries why more men find the courage to go into business for themselves promote for all worth take me men in with them have men stopped thinking about what liko to do Is ambition dead in I 1 this country of ours cant we take ordinary business risks tiny any more we any guts of course the future Is a curtain difficult to penetrate but progress lies in desire to penetrate it individual courage to brave hazards fight for rewards normal today is normal for today tomorrow may just as well be abnormal as subnormal compared with today it will not be better unless every man back of us wants to make it better tries to do more and has faith and courage of his desires 0 0 0 O pinchot objects governor of pennsylvania has filed his objections to more than fifty bills passed by the recent legislature always did have ideas of his own and naturally the legislature did not except to agree with him or more correctly ly speaking he did not expect to agree a gree with the legislature and he been disappointed hampton institute hampton institute in virginia has finished a very successful year in behalf of negro education it Is regarded as one of the best institutions in the nation |