Show Y IE I 1 I 1 t 5 i ga 2 A FRAN V parked FOOD long island ships dressed ducks to california california turkeys to new york florida ships trainloads train loads of celery to the north sad and jacksonville stores sell california celery new jersey raises strawberries onions cabbages but jersey suburban housewives buy them from g grocers ro cers who in turn buy them from new grocers ew york city wholesalers the federal farm board should find ways mays to eliminate these roundabout methods of food distribution with their expensive freight charges i and profits to half a dozen middlemen the food supplies of big cities will some day bel grown in in regions adjacent to the cities it will be cheaper to grow winter vegetables under quartz glass in electrically heated hothouses hot houses than to haul them across a continent BUILDING the last stand of the hand worker against the machine is in the building trades building costs are excessive all over the country and are juill mounting wages go up with out corresponding corresponding increase in in productiveness d uc ti veness in the mechanized industries d dus tries higher wages reelect higher production it is PC perfectly factly possible to erect hou houses s es of any size out of standardized machine produced elements which any unskilled workman can put together under competent direction plastering is unnecessary many wallboards wall boards on the market are better and more economical painting can be done more efficiently and cheaper by spraying some day some group of capitalists will finance a building project ai which ch will utilize engineering skill and mechanical processes as the automobile industry does then homes will aill be so cheap that every family can own one exactly fitted to its needs MARCONI thirty years ago a young man with an inquiring mind su succeeded ceca C d in sending a signal across the atlantic without wires that w was as the beginning of radio everybody knows some of the things that radio has accomplished since since then but here is more to come marconi Al arconi looks for the transmission of power by radio before very long television seeing at a distance is just around the corner already here in the laboratory A photograph sent across the ocean by radio enabled the london police to catch an american crook the other day short radio waves raise the body temperature so that we may yet keep warm warm in in winter by having rad radio 0 o I 1 terminals rmina s on opposite sides of each room LAND chicago is building a new sky o r land aa which was waa bought for or an acre C one no family t owned this land for ninety two years it cost that family no an acre in in 1837 1937 the present value IS if just two million times that which is t a bad profits profit even if ones heirs ave pave to wait a hundred years for it more fortunes have been made in america ri 1 b by b buying ng land and hall hanging g on to 0 tt it ai than 0 in any other way ithe ebl biggest gest gain gains s are in the biggest cities ea gut but w who 0 knows where population artion will center a century hence F except capt for occasional speculative specula tiva land booms nobody id has ever lost money 0 ale r by buying land anywhere in the CUD united cited states if f he h held d it long too enough h some somebody acme d day ay will write 0 H history story of bf the 0 united states in t terms a 0 of f re real estate te this country waa bettl settled by landless land lega men wh who wanted ted t to own a piece of ground and d co I 1 d do that in a europe Europ ft THINKING if you want 10 to ir iett A your pay V raised aed th think A b big g automobile a ac C to tory n needed eed ed more B space ace A young engineer deer C climbed bed a girder der and looked 29 ever th the e machinery floor he thought for 0 r half an hour then showed his boss how overhead carriers could displace the trucks which carried d parts to and from the machines the space saved in aisles and passage passageways eways 9 provided room for additional mac machines ines to house wh which the company had contemplated pending a quarter of a million ithe salary raise the young engineer a fot arta represented td interest on a fifth tl that I 1 the world pays owe more for or ideas idea than for anything else eke they must mud be sound constructive ideas idea tho product 0 of f real eal thinking every aien step tt the d takes in a advance u the result of somebody thinking |