Show advertising COMES INTO ITS OWN PUBLIC utility companies will spend lor for advertising this year here in this news item Is lood food tor for thought it makes one wonder if there are still reactionaries who insist that advertising Is useless and a waste of investors ve money S statistics mattli t log on the strides that advertising expenditure and space taken would be of tremendous interest to the student ot of modern industry and business in the past twenty years it has unquestionably doubled itself many times through the various mediums and most important of all the newspapers advertising and publicity have grown to proportions where they aie among the greatest forces known tor for furthering progress and tor for feet ol of wide and intelligent advertising far from being a waste ot of investors money it Is a safeguard in that it if the e company 0 pany 0 or product is honest and nd worthwhile worth while that companas comp anys business or sales will increase in direct pro bardness the recent unprecedented growth ot of the public utilities are direct ly traceable in a large dp degree to the et f portion to the amount of 0 adver advertising j progressive business Is learning that t the he only thing better for business than I 1 i extensive advertising Is more extensive 1 adae advertising artir ang plus a good product or ser 1 vice IN 1 |