| OCR Text |
Show "'InadveHisingMaxweaCarswepubtish J0iMmr-Jp aravM" fads-some Automobile. Advertising is .s fliQwOTF awful braggadocio-' MJfWmi fT " mm sic 3pd2-jUe ftWL ( o ii ii ri A A (i wLMm (Tin iS WJt&P'i n i . iu. , "It Only Costs 29 Cents a Day to Ruin This Maxwell 1 00 Miles a W eek" Our recent advertisement showing in actual figures the low cost of have been from people who have no need for a bis. rave-passenger maintaining our big Maxwell touring car aroused greater public touring car. These ask for similar figures on our famous interest than we predicted. The results proved that we were right in Maxwell Runabout. Here they are 1 We gladly show how little believing that most people want to know just how much a car it costs to operate this Maxwell. Its remarkable economy and costs to run before they buy it. We wait with interest to see great utility for pleasure and business appeal to thousands of if other makers dare follow our lead and tell how much their cars people who have considered even a horse and buggy beyond cost to run. Among thousands of letters received, hundreds their means. 1 This high da6S Max- I I With this Runa- the result not only of our eight year of experi- HdG SiYQ well Runabout can be Cheaper tO K.eep bout your radius ence, but reflect the BEST judgment of the ablest run 100 miles a week .1 TJ , is unlimited European engineers. .1 TTV atatotalcott of $2.05 tlian a OClSe you can drive it . . , tile Figures (or 5,000 milesa year anJ TWrV 100 miles each Every salesman arid I 1 for $106.40)." This in- LZHH I day or more. F Or 1 raveling every manufacturer who dudes total cost of gasoline, oil and grease necessary; When not in use q i employs salesmen should the total tire expense, including the cost of the average all expense stops a horse is a constant care and ex- OaleSITien nte;or l Jtonorny number of punctures and one extra casing and three pense. Three horses will not do the work of this Runa- I nbout booklet, juit extra inner tubes (more than usually required). bout yet one horse costs more to keep. Consider the ' . . , , , Pre.8' u, , t, c iv lji Ki u saving in time; 1 5 minutes a day is all that is required story of a competitive test made by a large New England These figures, established by Maxwell owners tQ fiU h ol) C c this concern to determine if its sa esmen could do their work represent an average total cost, if you run your own taken tQ an(J hamcss a horse cheaper by automobile than by railroad. Their car and store it on your own place. Here s a fair Mwe hal aQ houf.s report was overwhelmingly in favor of the Maxwell sample ol the letters wc receive irom owners or Max- r Runabout. It was an impartial test, a test m which well runabouts: I Every principle used in this we did not figure. We reprint it by permission. You IVlaXWell Maxwell is found on should lcam why railroad expenses were more than " have had one of your runalouts for a Qne or more Qr the highest "cut in half and orders increased 300 per cent." year, and hac kepi on accurate record of all -kTnff 3-tJ -- j c ' T" r j i r j ,l i if r OnSLillCIiOll priced cars, hor examp e my expenses. I was surprised lojind tbat Itonfu uvtiw i v auii i cost 29 cents a day to run this Maxwell 100 KAA the Maxwe11 cngmc 13 T3f O m. j , rP ? miles a Week- My total expense for 5.000 AQOptea water coocd by the ther- We OOperate rccJrd.Jf Jax- miles was $106.40 itemized as follows: I 8 mo-Syphon system, the Tiy!fU Movr.rJl well sold. We make it Gasoline, 217 gallons. $43.40; oil, 20 same as the Renault, one of the costliest French cars. W1U1 "laXWeil our business to teach gallons. $10; one pail grease, $1.60; 3 spark We use the unit construction and three point suspen- Ownpr" you how torunit. We plugs. $3 .00; one new spring ; $30 ; small sion. as do the Napier and Motobloc, famous English PuC,,,sh a scmi-month- repairs,$2.60;fivepancluresvulcanized and French machines. The Maxwell was the first " 1 My magazine to in- H9 S lTmCT t0 use metal multiple disc clutch-now generalK; Maxwell owners to operate their cars economy ' ( adopted here and abroad. 9- COUfSC Ve Cnn0t 8uarantec lhat everyone hace never been laid up on the road for will run this Maxwell at the exact cost above stated it repairs and my car isgoin! to-day better than Everyone may not thoroughly understand these is an average. Many Maxwell owners do better. There ever. . LV. 15. tVLtiAiLKuw. MECHANICAL FACTS, but we give them to show arc few who cannot afford to keep this Runabout and Facsimile ofthu letter sent on requett that when you buy a Maxwell, you get a car that is we want you to know what a great convenience it is. For long, hard tours this Runabout is just as adequate for two 1 his is not just an advertisement it is news. 1 housands of people passengers as our big 30 H. P. Touring Car is for five passengers willreadit with interest, because they will learn that the Maxwell the difference is in carrying capacity only. Any hill that any car Runabout affords the cheapest transportation for ' will climb this car will climb. The name "Runabout" does not do two people. Many who do not keep a horse can own it justice it is a 2-passenger touring car with a speed of this Maxwell it costs so little to maintain. 35 miles an hour. ' . SEND COUPON FOR THESE VALUABLE BOOKS FREE ' SALE OF MAXWELLS TO DATE We want to cnd you the "Economy Runabout Booklet," the report of the Nev f c i Sokito jin 30 -n England concern. Alio copies of our magazine "The Co-Operator" and "How to I I Judge an Automobile" a practical treatiae on motor cars; together with our latest ' O Mv.oiuf..to-dy. . catalog. You will find them mighty interesting. Please fill out coupon with your t' 1 watch the hgukes grow name and address, or if more convenient, send a postal just say "Mail Books" & o F I ..Lt ......... MAXWELL-BRISCOE MOTOR CO. 4B New castic, ind. iTovidec0. r. i. PINE STREET, TARRYTOWN, N. Y 'v 'VVy'V PawtucJiei, R. I. Kinsslmd Point, N.Y. LLxntil unitr S:Ut Pcknt. AUmicrt A.L.A.U. s mlmm mm mmmm mtam C- w. f . ilaq iilio M. 9 inajjyj C-I E y. UTAH Send Him !o the Troy He Will Come Back White |
