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Show IADS THAT PAY WRIGHT'S TOPIC 14 : Ogden Advertising Man Says Evening Paper Best Medium That advertising in an 1 vming newspaper Is superior to thnt ot .. morning publication In obtaining results, re-sults, was the declaration made bj rjus Wright advertising manager for W 1 1 Wright iVj Sons. In an Impressive Impres-sive talk on the elements of retail, i-newspaper advertising thl.s noon before be-fore member-: of the ITogrestve Business dub at the regular eekl luncheon. "Advertising in the eon!ng paper." Mr. Wright nld hTi more v. due than the morning publication for the simple reason that the housewife bas time to read It. During the morn-' Ink hours she is crowded with housework, house-work, In g tllng the children off to school and numerous Oth SI duties Bj the time she picks UP the morning paper the news she reads Is stale. "On the other hand, the evening paper reaches her In the afternoon, fresh with news that has happened , during the day. .nnd Btl; nnr othr' members of the family have nmple time to read the mepsages of news and advertising. She then plans her purchases." Mr. Wright declared The Standard-Examiner Standard-Examiner 11 medium through which' successful advertising can he oh- 1 UIIll'H, II' UfV lllir'l I Oil I 11 LD . e I ' 1 0 the local field 11s thoroughly as any other newspaper In the country covered cov-ered Its particular locality and asserted as-serted that It carried its message to I ho reat masses -the masses that purchase Advertising, he ssvldj greatly reduces re-duces prices, rather than ndds to the expense of selling merchandise It creates stimulated sales which de- t crease tho overhead of oxpense of I slllng and national advertising promotes pro-motes nunntlty production which 1 greatly reduces tho manufacturing cost of an article. Mr Wright also explained the proper methods of 'making up" ad - 1 vertlscments and used diagrams to j more fully Impress his hearers with j the value of writing advertising copy that brines results. A. T Wright announced that Professor Pro-fessor William Peterson of the Utah Agricultural college would address I the club members on "Geology" at the regular luncheon next Tuesday, and explain the rock formations of Ogden canyon. 00 |