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Show j A Dividend. Checlc B 1 I IBBt in your mail As! I You Are Offered an Opportunity I I !To Insure a Dependable Income From an Investment 1 You Can Easily Afford I I ONLY JO ANDN S10 MONTH I I Soon Pays for a Share of II 1 Preferred Stock I OF THE I I Utah Power & Light Co. $100 Shares for $95 and Dividend I I Increase your income by investing your savings in this It is easy to sell if you need cash in an emergency, stock. Dividends are paid regularly and promptly every Each share q gtQck represents an investmeTt in ac-tnree ac-tnree months. This preferred stock is a high-grade m- propertysuch as iarge, modern power plants, sub-vestment sub-vestment not a speculation. stations, transmission lines, etc., which you can see every It is sate. day in the year j It is taxfree in Utah and Idaho and free from the normal We cordially welcome you as a subscriber to this stock, federal income tax. even though you feel that you can buy only one share. Why the Utah Power & Light Co. Must Obtain Outside Capital I I Through the Sale of Its Preferred Stock I I The company cannot provide, out of its earnings, the Hecause as a state-regulated public utility its earnings money which is necessary to take care of the enlarge- are no sufficient to provide funds for expansion pro-ment pro-ment of its plants, the increasing of its facilities and the R . . mitted to earn in addition to oper- extending of its lines for expansion of its service. ' , r- It is continually needing NEW MONEY. It must obtain atmg expenses and taxes, sufficient to pay a fair rate of it through investment by the public in its high-grade in- return on the value of its property a reasonable rate of M vestment securities. interest on the capital already invested. I It is what you SAVE that counts not what you EARN! I I This is a real opportunity it calls for action! H Send In this coupon It will t rlng you an illustrated booklet nd tell you how to buy this H stock for $ 10 a month. H . H Fill out sign and mail the coupon today for NSN (Without obligation) H Hj fnrthpr Hptaili T ih r'x"r & ufct co. iunner ueidiis. Karnj Soi, rly rtah fm Please send me booklet, ' The Story of a n Opportunity at Home," containing (1) More Hj Hj BS lL , information about our pref- rr.-d stock. (2) Details of easy payment pUn. (3) How to , D H This stock may b purchased at any of our offices or through XjKn invC3tmenu I any of our employees--they are our salesmen. sum Address I Utah Power & Light Company I I "Efficient Public Service' I This is your chance to be a part owner in a business founded on a permanent necessity for its service 1 jfl |