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Show t f ALL A MATTER OF HABIT An Automatic Heart ou the Hot Iron the Word of a Friend I Plenty of Good Habits An Kaitorlnl n linking. Man is a creature of habit. Some of his habits arc good and some of thom are bad Most of them aro good, because th human animal Is so delicate an organism that thero has to bo a Republican majority of good hab-ilts hab-ilts to keep him going In fact, good habits are not only an economy of effort making It possible pos-sible to accomplish more with less attention at-tention and less effort of the will they are alsothe fundamental presuppositions presup-positions that make life at all possible. possi-ble. Tho heart has a good habit of pumping pump-ing blood without your having to think about It. The lungs have a good hab.t of supplying sup-plying the system with oxygon. The nerves have a good habit of ;sondlng Instantaneous messages to the I brain about what Is happening to you. The nerves have sut h good habits ;that when they send the message to your brain that your hand has Uu hed something too hot thy do not wait for tho General Staff In your head to icall a conference of your numerous Impulses and Inhibitions to determine whether or riot to remove tho hand from the hot object. Your nerves have a habit of sending back a message about what to do right away. The same thing holds true of affairs af-fairs on a higher plane. A man keeps his contracts, pays his bills, supports his family, votes, und goes through all the ordinary actions of dally life as a citizen and civilized human being because ho has those habits, and ho leads a good life when ho has good habits. A man buys largely as a matter of habit. He buys at a place he likes because he Is well treated and he finds the values satisfactory More likely thnn not. the word of a friend or tho print-ed print-ed word of b friendly advertisement got him there to t.i-Ktn with- And the store where hp buys lets' him know about .my special sales or jstocks, pleasantly and effectively, because be-cause they have the habit of tolling llilm such things through their advertising! adver-tising! and he has th'' habit of noting what they say because ho has the habit of reading advertisements with Interest and confidence Tho American people aro a friendly, good-natured race. hilo wo have enough bad habits, we also can look ourselves over Impartially and see that we have some g i ones Preeminently characteristic of Is our habitual Interest In and appreciation appre-ciation of advertising Wo know that this Interest is a good habit because we know what It can ' do and has done for every ono of us.' Advertising Itself Is a good habit 1 In fact. advortl3lng and reading ad- vertlslng are two of the best American! habitsl |