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Show - , Circular Letters vs. Newspaper Advertising How many times have you orumplcd up circular mailing matter day after day that reaches your home, ami how many more times have you remarked as you went to the door to greet the mailman: "Is that all you have today," when you have expected some important letter from business associate, relative or friend? Over 80 per cen1 of circular advertising is wasted while the NEWSPAPER, the Primary Medium of Publicity, is the Welcome QUEST m the Home- When your evening paper comes to you how many times have ypu sal around Hie fireside with yroui family scanning its columns, interested perhaps in the Editorials, the Society pages, the Sporting pages, the Children's Corner, reading to them th Sandman's stories while youi wife, contented, is anxiously awaiting for the Woman's page f Would you then be advised agaiiist the Newspaper Vs: the Circular Letter 1 We hardly think you would ! For if your sales message depicting your store news is loented upon an of the above pages its value there Ls of equal interest Circular letters are very costly, it takes time and more rapnej to prepare them than their actual ' worth. Uncle Sam has to get so much for each thousand and outside the paper, printing and the- time it takes in distribution, the newspaper reaching its thousands of readers daily at less expense and i without waste und with its systematic currier system should be tlic first method on should employ! in arranging jrour advertising investmenl h ' : V X |