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Show HIGH PERCENTAGE I OF CORD TIRES NOW IN USE i An observing person will notice on I the various automobiles on the in r 8 high percentage of tires of cord ton-(struction. ton-(struction. This percentage, growinc I each year in original equipment, Is analyzed by W T. Powell, acting dis irirt manager of the B. F Goodrich I Rubber company's San Franc! i i J branch. "Almost from Ihe beginning ol pnnu-matte pnnu-matte tiro manufacture designers have I been striving toward a construction I which would at one time deltare ihe : maximum amount of the engine's pOW-j pOW-j er, be resilient to the highest degree, land be long-lived," said Powell, 1 Tim is a natural ideal toward which the ! tire designer should Btrive because 1 f the tire itself being so essential an item to the all around efficiency of j the car not only adding comfort, but I minimising vibration which would I : have to be carried by the springs, and which, in the absence of pneumatic tires, would be carried through 'o the! mechanism of the car, so the nr could not ho'd together nearly so long "Comfort, minimizing of vibration, and delivery of an added amount of power from a given engine, could he accomplished onl by ihe u Be of i tiro constructed as is the present day cord. Automobile engineers have round thai 80 per cent of the power generated b; the motor is lost before it is delivered j in the form of speed. Much of thl;: power loss is through the tires themselves. them-selves. Cord tires reduce this loss j to a minimum Cars equipped with l cord tires have negotiated steep hills' , in high that fail on the same hill with! fabric equipment This has been I proven scores of times and is a prac-j tical demonstration of the additional power cord tires give a car. "There is no question that the cord I constructed tire is most efficient It ! may be said to add tone to the feat, 'the car rides easier; It will coast far-1 ther; it will consume less gasoline; it i will steer easier, and can pick up' j quicker. "As constructed during the last few I years, it actually hap demonstrated marvelous strength When automobile 'racing was at its height. It was tound 'that only the cord tire could deliver jthe speed and stand up under the se-j jvere treatment that the racing driver must give any tire equipment he Is j using. I "On account of the greater cost it necessarily has sold at a price in ex- i cess of that charged lor straight lab-j lab-j rlc construction This naturally has j caused It to be used almost exclusively exclusive-ly on the larger, more expensive auto- mobiles. "'While the cord tire is still a distinctive dis-tinctive tire, used largely by the man I who wants something a Utile better, there recently has been a noticeoblS trend nn the part of Mr. Average Car Owner to take note of this partieular ! equipment, and buy for himself he j added merit which goes with the coid tire, and which these days must be (bought without ihe extreme differ-lance differ-lance in cost that was necessarily pre-;, ent a few years ago. In other words, I the average car owner Is now able I to profit by the increasing popularity j of the cord tire, which through increased in-creased production, has been brought down somewhat in cost Very few people realize that athletics athlet-ics among Industrial concerns has r. It-en It-en on proportions that actually rival, ' ic numbers engaged and equipment employed, the efforts of the la r. I : American universities and colleges. iThe B F. Goodrich Rubber Co. at .U-: ron. Ohio, one of the foremost advo-jcates advo-jcates of recreation and social I i f e i 'among ihe large industrial concerns Of America, is entering its most extOll. sive year in athletics. Twenty-one ful-j i ly uniformed and equipped baseball teams will take the field early in May The company maintains a recrea on-j on-j al director who has under him coaches in baseball, track, tennis, soc cer and other sports; an athleti.- stadium sta-dium with equipment for practie-illv every sport; a 40-aere tract of land which includes B lake, a gymnasium 'located in the heart ot the plant; aud I supervised employes who lead calls-Ithenic calls-Ithenic classes during working hours. Thirty thousand people have turned 'out at one time io see an inter factory I ' athlet ic meet in Akron. |