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Show BBji A genuine utility One-ton Truck that' spells true economy and satisfactory performance per-formance in every line of business. Speed, power and other qualities that result in a long life of efficient service, at a minimum cost of maintaining and running. Let us explain its superiority in detail and prove it with a practical demonstration. HI fdSd, Kb Hbbbbbbbbbs I Good Will Triumphant Under Test J I I As this message is being written, They reduced these old copy Dodge Brothers' daily, weekly. book maxims to a splendid and and monthly production, is at the scientific system, pouring more highest point in its history. and more shll more valug I The most casual sort of inquiry the car, and then marshal- Will satisfy you that this pro- ling all the resources of modern 1 j II duction is being absorbed as it is massed manufacture to get their delivered. product into the hands of the 1 j Within sight and sound as we people at an honorable and an li write, a great addition to Dodge honest cost j Brothers' immense works, is These policies and principles 1 I being rushed to completion. have never been changed, and t ji The interesting thing about this never will be changed, by so I situation is, that it is not likely much as a hair's breadth; and 1 I that a half a hundred people have they have come to be recognized 1 ji ever bought Dodge Brothers and accepted as Dodge Brothers v. Motor Car just because they principles wherever motor cars I II wanted a motor car. are driven. j Of the more than half a million It has all happened as John and j who have bought it the over- Horace Dodge planned it quite 1 whelming majority did so be- simply, naturally, and automat-cause automat-cause of the name it bore. ically all over America, and all J It has always been treated, by over the world tthe American People in particu- p le do as Dodge f lar, as an exception-always set Brothers contended they would; 1 apart, and singled out, and never wJU find when judged by ordinary standards. motQr car ig wq built and giveg 1 1 It has always been thought of, good service and great good J and is still thought of, first, and value. , foremost, and all the time only Dod Brothers market tod I in terms of its goodness, and the where they planned to locate I I results it glves. and establish it - in the mind 1 ji All of this is wonderful, in one and the heart of every man and 1 I I way, and quite natural and logi- woman who admires good work, ) cal in another. well done. M l It all dates back to the day when It will last, and it will keep on I h John and Horace Dodge con- growing, as it has kept on grow- I t E ceived and designed and finally ing for five years (faster than I built the car after warning each Dodge Brothers works could 1 I : other, and their associates, not keep pace with it), as long as 1 V even to think of it in any other the number of those who believe terms than the best obtainable that a manufacturer should build 1 value. to serve and not merely to sell, II I f ot u c i continues to increase. 1 They began with a few almost j absurdly simple principles, All is well with Dodge Brothers bluntly expressed and rigidly today, because John and Horace j executed, about decency and Dodge builded well in the begin- honor and integrity such as ning, and because their business j m most of us wrote in our copy will continue to build well until j 1 j books at school. the end j I Cheesman Automobile Co0 j! 2566 Washington Avenue ! |