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Show American Business ft!en Must Mend Ways in Future SAN FRANCISCT), Xov 4 American Ameri-can business houses must mend their ways if ihe. are to compel- with European Euro-pean mantifnetnreis :n th Latin Amer ican trade, according to K. H Miller, proprietor, fl .i large brass foundr.-in foundr.-in Torreon. Mexico, v ho will be a del ? gate to the national foreign trade council which ft ill convene- here next. May. There are four practices American houses perform, or fail o pprfnrn which are discrediting them in tha eyes of ihe Latin-American buyers, ac cording to Mr. Miller. The first ami most pernicious practice, he savs. in a letter 'o the chamber of commerce here, is failure to observe shipping in-Btructlons. in-Btructlons. He pom's out that ever.' country has differ-nt cust mis require tnents, methods of transportation, etc., and that few American houses are con versant with these. Io mke the matter mat-ter worse, he emphasizes when given detailed Instructions Tor shipment, the American houses ignore tnem. Substitution of articles ordered an I failure to pack properly are othei points the Americans neg ect, he says. "Another kick agamsc shipments from the ptates .s the packing." say. Mr. Mille r. "Most houses pack for ex port the same as for domestic ship ment The-, do not 'ake into consideration consid-eration the longer liaul, the number of transfers or the lact that the pack-..-fs arc to be opened a th : border for customs inspection More goods from the United States ate lost or broken because of poor pa -itinc: than from an. Othei country in the world." Of substitution, lie Bays: "This may work right in th States but not in La'.in-America. "If a Mexican peon has been usin j a 'John Brown" plow with a red han die and Itkee it ne will vvant anoM:. r just like it. If you show nM1i exactly the same plow with a g.een handle ( he will not buy it You must cater to j his whim and paint his plow hand1.-red hand1.-red if you want to soil him one." American business homes are also lax in handling r.r-e spondnce. Mr. Miller assi rtB "The average Mexican Mexi-can business man will write a polite acknowledgment jf even a -'ruiar lc:-ter lc:-ter so when he xe-nds in order ot writes a business letter be expects aa answer even thouK.i from an American business man's standpoin' an answe may not really be necessary" 1 Failure of American concerns to co rect and revise Their methods of do inp business, will certalnlv rr'tigat.. against thein in the LaMn American jtrade field. Mr. MidVr emphasizes , , , |