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Show America's New Racing Wonder ! ? mni e marvelus Maxwell that broke lm, e world's 500-mile record and won ;: lmm two 300-mile events Rickenbacher, I JBHCaj? the victorious driver. . I m. .1.7 mm fefe--, . ....-..-. .......? '& Si; " Thrce Vaces in ten days has made this' Maxwell the sensation, of the racing world. At Chicago's 500- 4 mile Derby June 26th, it defeated all other American entries, finishing third, in 5 hrs 11 min., 50:23 sec. B an averg? of 95.32' miles per hour 5 miles per hour faster than the world's record established at ill ? ' Brooklands, England. . .. , , . .,, ' Si ' ; At si6ux city July 3rd, the same Maxwell easily led. all competitors in the 300-mile event At ft j Omaha, July' 4th, it again won,averaging 91.07 miles per hour, and leading a representative field-by more M" han ten miles. , . . - , c m tr 1 J Tom rr .m another Maxwell, made a new record in a time tnal for five miles. His mark was S r minutes 'flat, 'clipping eleven and three-quarters seconds of the former mark, held for over three years M Y This triScgvictory emphasizes the phenomenal endurance of the Maxwell Car. It was the same ; machine that cdmpeted in each event, with the same motor and same eqiupment. Each contest which ' usually represents the life of a racing car, only added to the efficiency of the Maxwell and established be-M be-M -nd qucsUon the supremacy of the American automobile, both from an engineering and racing vaew- 1 'HIS is a strange story but a true one. Last winter we were H A approached by representatives of foreign governments with refer- H ence to purchasing the Chalmers Six-48 chasses for ambulance use H abroad. wk Knowing that we could not build all the motors in our own shops and take care of our regular production in addition, we went H to one of the largest builders of motors in this country and asked them H for a bid on these motors. " IH In submitting the bid their representative said, "We want it distinctly understood that this is not for the same quality of motor H because we do not work to such close standards-or limits as you do. H Quality Not Only a Slogan We Sell All Who See I This gentleman went on to say "The And that is also probably the reason H motor you delivered to us to bid on sur- why we can proudly boast that we have M prises us. It is good enough to go into never failed to sell a prospective pur- Il any 34000 or 35000 car." chaser who went through the Chalmers IH "t.. r i j factory and saw our cars made. fil J t is the finest motor in material and iH workmanship we have ever seen' Examining the surface of a motor car II M mTr , . , , or even the chassis means little even to fl We are frank to say that we have tc CXDCrt M , never turned out a better motor even ' - M for higher priced cars, and we know of But whcn hegocs through thefactcry M no company in your price class that is and watches the processes of making, H turning out a motor with such high- even the layman can sec the difference H class workmanship." which this motor manufacturer refer- "t-u j .u - rec to- H 1 he wonder to us is that you can M sell the car at your price (then $17"5 Ask yourself, prospective buyer, if and now only 31550 for exactly tne these arc not considerations worthy to M ) same car) and spend so much money be carefully weighed in buying your M on making it." car? M Quality a Business Principle Why Not Beauty Too? M Understand this concern is a thor- - Then the Chalmers Motor Car has H oughly reliable concern and builds good as distinct a reputation for "Beauty H motors. First" as if it had not surpassed all M t-l l u .l i I.- others in .'Quality First." 1 hey upheld their own workmanship ' J M and material against any other motor JJ0 car at any price has more beau- H builder us included. Ntiful lines or finish. Its molded oval H "R,,- -K,r - i,. ... .a o--j fenders are the most beautiful on any M xiut they were honest and stated to , , , , ... . H us at once that our standards were car and the only ones like them. H higher than they thought necessary. There is n'othing morc beautifuif Without the slightest reflection on Madam, than a Chalmers in dark blue M these friends, we tell this exactly true body with red wheels and its distinctive M story to illustrate what we have always body lines and molded oval fenders. M contended, and that is that "Chalmers ... , . , -n , , , , , Quality is not onlv an Advertising Add to this the Performance the huj- H Slogan; it is a Business Principle." banJd dcm.ands and thcre s noth,nS ,cft ... to desire in a motor car. B We believe that it will pay to keep it H up., 'i Let us show it today. II M ,Y,,f;,',: r , Special Features Chalmers Six-48 . .,s M V .' ' ' Pull 48 h. p. motor Big 7-passenger Body. L1 H :&.".. ;--'.': 124 wheel base 34x4 tires. Nobby treads - vi H . -.. : on rear wheels. Entz non-stallable starter. V .it-- 48" vanadium steel rear springs extra strong '& ' ? torque tube. Equipment very complete even II M .j..c . to-Yale lock to prevent theft oi car. ' v,' II M I , :,GHEESMAN AUTOMOBILE COMPANY 2566 Washington Avenue, Ogden, Utah. H Telephone 406. H Road tho Classified Ada. H |