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Show m Standardiation in the broader sense simply means building from the tested bests of everything mm vtfptl THERE are three factors in anv manufacturing prob-lem prob-lem material, workmanship and price. In standardising stand-ardising the motor car we began on the material Nil J man u phase of it. We standardized the sizes of parts, we standard- ized the selection of materials we standardized the machinery Ire nat ' nfcon which made the parts. This came first because it belonged jlj first just as cement and brick and stone and mortar come I before domes and mural decorations and electric lights. 11 Sij r HEN we standardized the workmanship on the motor jlyflJJ iJ- car. Cole said, "If this great law of Standardization is right, let's don't be stingy with it. Let's get out of it all there u is in it. We'll standardize the workmanship in motor cars by getting the one great specialist in each instance to make each I, part so that, when we get through, the Cole will be made from BceT3 tne tested bests of everything.'' of ti A ND when he had standardized the workmanship, since All -method and cost are inseparable, the world very natural- - f ly discovered that Cole had also standardized the price of the i! motor car. Here is the proof: This Cole touring car with a JL wheel base of 120 inches, four cylinders, sturdy, quiet, with sssJ appealing lines, completely equipped, Delco electric self- cranking and all $2050.00. Also see the Cole Six with its j& wheel base of 136 inches, selling at $2750.00, completely Jw equipped. People generally describe it as "The greatest auto- j jj mobile I ever rode in at any price." E I (Prices f. o. b. Ogden, Utah THE STANDARDIZED CAR 1 b Originated and Designed By II I COLE MOTOR CAR COMPANY I Indianapolis, U. S. A. BROWNING BROS. CO. l DISTRIBUTORS U 1 OGDEN, UTAH. I . JJ Eagles' Thankf giving Dance Thursday night. 7-piece orchestra. or-chestra. Come enjoy yourself. B I Read iht ClsaBifiad Ad JS. $20.00, $22.50. I fp $25.00, $27.50 IP and $30.00 wYou will be delighted with the woh j rfeder fully attractive suits and coats j Wnf that we are showing at these prices. 1 f Itt They have all the style and beauty j j f much toher priced garments. j j They are cleverly tailored and the Jr j quality is exceptionally good. Come " and see them. I You can afford to buy a suit or j coat without seeing the splendid values we have. I Q U 3 El L - oo I SPECIAL RATES OREGON SHORT LINE jj Account Thanksgiving Day. Tickets on sale November .'ih and IH 7 1 h with return limit of December 1. For rates and further particulars, ap- ply at City Ticket Office, 2514 Wash IngtOD avenue. H LYCEUM THEATRE jl SUNDAY AND MONDAY, NOV. 23 and 24. I Ku. Klux Klan, in Motion Pictures. 3 I parts Continuous 7 p. m. to 11 p. m. ' j I Adults 10c Children 5c I - mm I I ' m m Mm |