Show COST OF RUNNING NEWSPAPER DISCLOSED IN FIGURES FROM CITY OF 2510 POPULATION nON nONI Publisher of Casper Tribune With Circulation of About Finds His Expense After Many Economies I Is Every Month From Krom Editor O and a nil Publisher Switching back from spendthrift days daYI to the th economical administration lion tion required In tho the current condl- condl condition I I tion of affairs offers its problems to al publishers disregarding the proportions of ot their properties But it can cnn be done and safely i now no without danger daner to 10 the the- news news- newspaper newspaper paper product In the opinion n of J. J E. E I n 11 publisher of ot the Casper Wyo Wo Tribune Mr Hanway has hu been able to cut his expenditures s Iii J per cent c nt this year car ho iso told Editor Ii Publisher this I week I 1 believe bellee average aVrue newspaper er publisher could cut n's ns expenses very ery materially by giving gl personal attention to his plant Too often orten ho lie Is ha content to sit at his front desk duk and antI let Isis his employees ees turn the tho wheels wheela around i iThe The biggest hole in 10 the news news- newspaper newspaper paper per puree purse I 1 believe can b be lo located lo- lo located rated In the circulation depart depart- ment You know how unpaid sub sub- subscriptions gradually accumulate In any newspaper lIe office The first step In economy I believe belle and the most Important step Is la to 10 cut out all circulation deadwood Let the public know It Is getting a a. 10 cent product for a n few tew cents cente ant and stop atop every overy subscriber su crl who o. o neglects ec payment Q able all Ie to save savu 2000 a IL year ear In print print- In We c were svere getting our Job work done outside he explained d. I purchased a 0 small press preng antI and now the e is little more than the cost of ot white paper Casper Cuper Is a elI dt of ot In a I county of ot Circulation of ot the Tribune Is III i between and Mr Ir Hanway la is able to con con- conduct conduct duct his business at a cost coat of ot a year or an average of a month The rhe Tribunes Tribune's expenses are ap apportioned portioned per month approximately approximate approximate- ly as follows Mechanical Editorial 2100 I Office Advertising Ad I Circulation 7 00 Indirect Account I The Indirect account Includes cost of or newsprint officers officers' o salar salar- III freight agency commis commis- commissions commissions alone etc Circulation has always alwa's been the dominant Interest Int of Mr Ir Hanway I have tried all methods ol ot b up subscription lists usIa he hit said At one time I was a C firm believer belle in the premium 55 tem tern Nowadays however howe the large want honest general advertisers ad and newspaper ne pub pub- publishers Ushers lishers anxious for Cpr their patron patron- patronage age must flutist get reapers by publish pUblish- publishing publishing ing a readable newspaper Circulation male mado through con con- contests contests tests I 1 have found by b experience Is not the least lea t bit valuable alua bl In Intact fact tact It Is rather a detriment to the newspaper using this method Mr Hanway said ald he ho now adds to his reader-lists reader by spending money In the editorial department by to house-to-house solicitation and by prompt delivery dell In dell delivery of the tue Tribune he heIs heIs heis Is making ever er Increasing use of ot automobiles automobile His Ills newspaper Is In the th oil oilfields oilfields d carri carr d to every camp fields by fast fat trucks On Sunday Sun Sun- Sunday Sunda day da three routes running from front 60 GO GOto to miles are delivered 11 lIvered by au au- automobile au- au l I 1 Investigated the possibilities for Cor or Ing an airplane Mr Ir Hanway Han Han- Hanway Hanway way said but bul I 1 dont don't think the time Is ripe for that yet et It was a I Hanway ancestor who made one of ot the first umbrellas J. J J E. E likes to believe belle he be behas has hos inherited this sense of foresight fore fore- foresight foresight sight a gift gUt which makes him lay hay claim to a golden future for Wyo Wyoming W o oming 0 ming a a. state which so far tar he helas hela's says las has been barely scratched Jonah Hanway carried his um urn- umbrella umbrella brella on London streets In 1690 1600 and was straightway laughed back Indoors He persisted however and hl his hl- English descendants de be became be- be became became came rich manufacturing rain shelters for Britons Briton The American were were frontiersmen J E E. was l raised In the then ridden grasshopper Kansas Although he lived on a Kansas farm Mr Hanway from early boyhood 1 wanted to go 0 Into the newspaper new business Ills His first taste of ot It was selling aching subscriptions su to 0 farm larm magazines magazIne When his family faintly 10 11 moved mo to town ho carried a route toute for the old Tope Topo Topeka ka Capital Later lie fie became the tho local agent in Topeka for lor the Kansas City Star subsequently adding a to his experience through connections with the t e Kansas City Cit Times old Kansas City World After ACter this experience he decided ed N Nha ha would become his hili own bos boss In 1904 1004 he leased the he Horton Kan lEan Commercial a weekly B D.- D. cause of ot his hili early experience In Inthe Inthe inthe the circulation departments of ot va va- various various va- va various rious Kansas Kapsas dailies dallies he was able to build up the property properly anti and sell ell ellIt It at a profit For a a. a while there there- therefore therefore fore he made mado the buying and sell sell- selling log ing of weeklies his business All together seven en newspapers passed parsed through his hands In this way wa The The- eighth weekly was the Cas Cas- Casper Casper per Tribune Mr Ir Hanway bought bough this property pro pert in 1914 ISi I Casper was then a village of ot Hla lila news news- newspaper newspaper newspaper paper has been In ln the dally daily field good to me mo In those days das and It still looks good Mr lr Hanway said has hu just been scratched and some day people of ot the t c east ast will wll wake up to the opportunities there Mr Hanway matte made the claim that there are thousands of acrs acres und r Wyoming sage ange brush where you can take tak out 1 a yard In pure puro gold |