Show TRICKING THE PUBLIC Our business houses which regu regu- regularly advertise their sales gain a reputation for fair dealing in that they must and dd do live up up to their promises They attract the careful purchaser aser by quoting prices and de do- describing I scribing the goods Only houses which are are disposed to be honest hone with their customers can c n afford aCCord to seek publicity in that way wa They The must stand the tho test of ot repeated appeals to the public There are Institutions which donot do donot donot not advertise that try to take ad ad- advantage advantage vantage antage of the sales Recently It has hall come to the attention of ot The Tho Standard Examiner that non adver houses attempt to counteract the benefits of oC advertising by b put put- putting putt ting tang t n on window displays in which goods being featured In advertised sales les by other business houses are marked down There was one Instance of ot a sale of mens men's shirts The prices pric quoted I were vere attractive Immediately there thero appeared in the non advertising show windows six of the same shirts at a lower lo figure than given In In to the tho ad in The Standard per fler The half halt dozen had been bought for the occasion with DO no thought bought of ot conducting a genuine sale When customers offered to buy they were persuaded to take something else as half a dozen dozen transactions would have robbed tho the window of ot its exhibit There is an element of oC false alse rep rep- in schemes of that kind and the buying public should Insist 01 on square dealing A sale of ot sheeting bi ought brought brou ht the same tactics A small amount of ot the material was as bought and prom prom- prominently promInently displayed at low figures figure but there was little or none of oC It to tobo tobe tobe be bo had at those figures No business house that regularly could afford to adopt such tricks An advertised sale by b any an ono of ot them is as scrupulous scrupulous- scrupulously ly Iy adhered to as though it if were a contract made with the housewives of Ogden That Is one reason why newspaper advertising pays pas Tho The people look to the columns for re reo reliable reliable Information of ot sales and know that the advertising quality quantity and prices will be lived lIed up tip to and service rendered nn |