Show vv IT SURE PAYS The first batch of Cola Coca-Cola was put Iut on the market back in 1886 1586 only 25 S gallons of which sold for 25 5 The Wall Street Journal com corn comments ments that the present company paid the original owners 0 O 0 million mInton dollars ollar for Cola Coca goodwill Goodwill Is ii soother word for tor reputation Reputation In modern business Is the direct result ot of three things mont ment merit of ot product methods of o do do- doing doing doing ing business and advertising Cola Coca-Cola of ot course has hos been about as thoroughly 11 advertised es as asis asis Is humanly possible The 25 25 realized front from the first Cola Coca sale was Immediately Invested in advertising for whIch the first bill was waa 46 46 From thAt small seed grew glow w 20 m million dollars dolham worth of at goodwill I It pays to advertise Most ot of the big advertisers stArt stArt- stArted started cd ed In a small Email way Venturing can cau cautiously into the water they soon struck out for tor the deep spots They Th found that It pays to advertise The William Wrigley Company's first appropriation lI sa 68 Its U 32 Its entire writes capital capital writes 9 John Allen Allon Murphy In Printers Printer's Ink magazine me Tho The L E U Com Company's nys ny's first ad d billat bill was at only 62 60 Motor Corporation sta with 1005 65 of ot publicity The rho Borden Dorden Company started with within in an advertising appropriation of 75 back hack In today It spends tor for advertising nearly a million million dollars a year rear So on a along along along long list It p pays YS to advertise I IMurphy Murphy tells the story ot of o Royal baking powder The company start start- started started ed id In a small drug drog store la Ia t Ft Wayne WaYn Ind hod as a a side aide line Ime us advertisement appeared In lo- lo local hoaI lo local cal aI papers The campaign then thon gradually spread throughout the state tate until the company rag vs able to 0 move to N New W York Soon after hat It became the largest national advertiser of ot its day The Men Mennen Mennen nen ien Company started SImilarly SImilarly-lIS similarly asa a L druggists druggist's side line What fertilizer Is to fana tarm soil advertIsing is la to business It makes th hr seed grow the acorn Into a giant oak It I pay pays to advertise Is 13 the beet slogan hogan to hang over the sale said sales mana mana- mana-eer's mana gers ger's ers er's desk des |