Show ADVERTISING AIDS BUYERS I I Motor Car Company Head I Discusses Reason for forI I Auto Development The motorist when making makinI selee- selee selection tion ot or anyone any one ot of the many high high- high grade grade gra e motor cars selling at the low prices pre these da dais dass s should I b be grateful to the great reat power or of ad for tor the tho part It has played pIa ed in assuring him tho the beat for his money ais says Oliver Dilver A ALire ALife ALite Lire Life advertising manager ot or the Moon Motor Cir Cr company ot bf t St StLouis StLouis StLouis Louis The The highly developed automo automo- automobile automobile automobile I bile pf p today toda has haa been made pos poe possible pos possible sible through the operation of or two modern forces Corces namely nameh Advertising Ad nd I and quantity production Without these forces force properly co co motor cars woul would be bo within the each of or only the very sery ery wealthy and the automobile Industry could not hale hae made m the rapid progress that It has becoming the third largest notI I Ind industry in the world orld in the short hort space ot or a 0 few tew years says Life Lite Had Had the power of o advertising I not been utilized n the automotive Industry comparatively ely few would know what hat a motor cai car and Is-and is I sery cry few will risk buying that of which they know nothing Adver Ader Advertising Is a 0 mass moss teller seller it speaks speak to I the crowd I It broadcasts the sales message to the multitudes Through ad the merits ot or the manufacturer manu manu- manufacturers products are told to thou thou sands and millions simultaneously simultaneously- In less time and with less leas effort eort and at lower lo cost than it could be bo told to even e a a hundred by any other means is efficient telling and economical silling aching It Is I the great educator of ot both the classes and the masses It is an eco eco- economic eco economic force that has helped develop business and advance civilization |