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Show j Utah Oil Company Develops New Oil A new development in the . mar.i:'ac'-re ot motor oil is announced an-nounced -by Utah Oil Refining company. In an extensive sul?s promotion prog: am begining May 1, the company -s announce the new produce to the motoring motor-ing public. A series of meetings in all territories in Utah and Idaho is being conducted to expmn ;hc new product to salesmen and j many forms of advertising are being be-ing used to tell the public aDOut , -t- The product is known as new I VICO Mntoi Oil, developed by a I process known as the "tripyie fi-eated" method. This process is distinguished by three new refining refin-ing developments which eliminates wax, reduces sludge, and carbon. It is a 100 per cent parafin oil. A. G. Olofson, sales manager of the company with headquarters headquart-ers -in Salt Lake City, in announcing an-nouncing the introduction of the new oil states: "We had intended to introduce new Vico as a postwar post-war produce but with the average ige of automobiles now eight and a half years, and with slow wartime war-time driving, lubricating hazards are multiplied. Therefore, we believe be-lieve that the life of many motors can be lengthened and efficiency i increased by introducing this im-proved im-proved oil at this time." i |