Show TRUTH f CASH VALUE OF A BABY'S LIFE THEN HEN you think about advertis- advertis I in lug you dont don't ordinarily cone conr con- con iNV r e it to be a saving life-saving pro life-pro- g social force But that's hat Jt t It is Perhaps the best ex- ex of of this side of the sided many-sided is the case of the Amend Ameri- Ameri I d Jin baby 1 You may remember when far farre giore ire re babies died in infancy than today In 1905 for instance out of every 1000 babies born died I before they were J a year old What of it Infant mortality mortality mortality mor mor- y w d had always f been high 4 j 4 But men with the interests of mankind at heart Charles Roth could not believe such uch a heartless ale Ie They were doctors scientists public c health officials and yes Businessmen I Researchers discovered that one is b J f the main reasons for high infant rt y was contaminated milk But what could be done about 7 pat at at Milk was milk It came from went into cans was shipped to adl r sot sold Couldn't change the process I if you tried But doctors and public health officials of of- I saw aw th that t plenty could be ch changed that was when advertising advertising advertising advertis advertis- I ing entered the picture Advertising told the public the story of dangers in m unsanitary barbaric methods of selling milk then in use Today milk is produced in spotless spot- spot less lees dairy barns barm cows are milked by machinery milk is handled with the same care given delicate products products products prod prod- in laboratory or hospital Look at the profit In 1944 only 50 babies out of 1000 died during their first critical critical critical cal year In other words we have bave cut infant t mortality nearly two two thirds by this one contribution contribution contribution tion of advertising to progress No matter where you live now you youcan youcan youcan can get pure milk If you prefer it condensed the gr grocer has it As improvements in milk production production production tion and handling come out you learn about them through advertis advertis- ing Just where would you be in your modern life without advertising advertis advertis- ing You'd feel helpless alone shut shutoff shutoff shutoff off from the world if you didn't have advertising to tell teU you day by day of the new things in life lile 0 j b HIGHEST PLACES I Iz z t a J COLDEST C 0 1 0 E ST YES NO NOa j f j 1 I 1 u f fx I x s or t X hi if t- t t t 1 l i l e t Mountaineers and balloonists h have ve sampled cf I weather from here to the stratosphere Is Is it colder than Siberia up up there Tl The e Siberian town of Veer Veer hoy spelled je has known ninety below zero zero this this planets planet's official r record cord established only feet above a sea level levell I Weather is always temperamental yet yet e you needn't let this Spring weather cheat you I out of any of your motor cars car's life I Today's and t modern modem protection comes from having your engines engine's engines engine's en en- gines gine's insides PLATED OIL with Nth motor oil oil oil- patented oil patented containing a special we wear wear- r- r fighting substance ua This added ingredient ingredient ingredient-an an envied product of of And that's how ow mA a research research acts acts magnet-like magnet h t 1 ri metal is surfaced with PLATING OIL PLATING OlL lubricant fastened direct onset to y yat your our engines engine's inner finish finish finish- yit 1 shield i at right fight where you need a dependable With PLATING OIL and strength high-strength liquid 1 w film too jointly fighting wear you get extra safe extra safe 1 mile starts starts extra extra safety every e You get advanced protection too m against sly corrosive wear Limit r wear to maintain power oil economy I my gasoline mileage mileage and and battery o 0 0 life Limit wear to beat heavy carbon i and sludge Limit wear this Spring JI it with Nth N oil It keeps earn earning I p ing back the little extra you pay t e Change today Continental Oil S t Company ii 4 EVERY TIME CONO CO your says it radio think of Your Mileage Merchant MOT MOTOR 0 R 0 OIL I L L- L Ia t J- J J JJ 11 J 1 H K- K JH T. r. r. r.- r. r. of t t t t L SPECIAL ATTENTION 1 i ii 1 i L 1 l 3 c Machine Owners i i t 3 Latest reports Indicate that It will be a long time before new washers wash wash- J Jt t t- t ers era are available and when the manufacture of them starts they t will be e limited In quantity for so m me time It Is not patriotic f i but wise economy to have your washer check checked d periodically and j iI i the oil changed All motors should bo ba cleaned and worn parts parta replaced replaced re re- 3 placed each five years or oftener Many Many motors motors were p put t on ea electric electrio elec elec- j i 4 trio appliances that were supposed to need no oiling for life Exper Experience s j r has proved rove that the oil all last for life These mot motors I t 5 t 5 shou should d he sent to us S so be made mado for oiling them This r t later r 3 I I will avoid expensive repairs J. J r J 3 J. J f I t Our s shop lop Is la one of ot the bost best shops for electrical service son ser J i vice In the West We Ve repair all electrical equipment appliances appliances' J i i 4 and motors Fast transI transportation via Rio Grande Motor Way or par- par x 3 I I r pt eel col post t 5 1 lor I L 3 r 4 I r M t w 4 I 1 i t tL 3 I Y j J I L j t 4 t 3 J t J. J t t Blake lake Electric Company r. r j t tt t 4 E I Ii t. t Richfield Utah ji j t tJ J J I 3 f i 4 J o r i r 9 2 rr c c rH c J. J Remember Bataan Invest est j A Dime Out of Every Dollar DolIar in US U.S. War Bonds Want Jant Ads As RA RAWLEIGH RALEIGH ROUTE available at once Good Write at once Dept 1 D. D Denver er Colorado fLOST f- f LOST LOST LOSTA A brown life time Shaffer pen Return to Messenger Office for tor reward FOR SALE SALE Government Government Ing lug bags New See vO W. W J. J Darby T FOR SALE SALE Select Select l seed oats Colorado No 37 I KJar jar Brothers Phone 79 v W WANTED Truck WANTED Truck driver to run egg and feed teed route Utah Poultry Producers Association ManU Mantl Ut Ute V v WANTED TO BUY a modern home Please Pleas call at this office v- v T Top prices for live poultry See Carl Carlsson |