Show r WOMANS WOMAN'S WORLD I Daily Facial Care Necessary For a Lovely Countenance By Ertta Haley OES YOUR FACE get its share D DOES of care daily dally Or do you like many women expect miracles the day before the party or special holiday You cant can't replenish oils in a n dried skin in just a few hours You cant can't get rid of lines and excessive oh ness in just n a day so that you can present a serene and lovely countenance countenance countenance counte counte- nance when you put on a n new suit suitor suitor suitor or dress A steady stream of care a daily dally facial program followed religiously will reflect itself in your face No r matter how simple the routine RIt if R i it consists of a cream plus soap cleansing and simple makeup it will add up to a lovelier face tace Your face will not only have that much desired well-groomed well look on the special occasions but you can face each day confident that it looks its best Daily care need not involve a great deal of time You can put cream on for example just lust before you get into your daily bath That way the oils in the cream have a chance to penetrate the skin You can wash the face in just justa a few seconds either in shower or bath along with another few seconds second's seconds second's seconds second's sec sec- ond's washing in morning or evening evening evening eve eve- ning depending upon when your bath comes Then too when you make up your face every day you become expert expert expert ex ex- pert and can shorten the time it I Keep lip lines clean takes to do it It will look more lovely and natural the more expert you ou become Your biggest thrill will come in having a well-groomed well face at all times without any special effort Try it daily dally for a week or two and you'll never go back to old and careless ways to spasmodic facial care Watch Cleanliness If U Youre You're in Teens Many girls in their teens and early twenties find themselves blessed with beautiful ul skins almost without any personal effort They can consider themselves lucky but the asset can soon varnish if it they ignore its care Poorly balanced diets snacking on sweets between meals not enough sleep water or exercise will soon show up in the face Constant Constant Constant Con Con- of without without without with with- stant replenishing up make-up out a n preparatory cleansing and removal removal removal re re- re- re moval of old up make-up can clog the pores and they may soon find themselves with a crop of ot blackheads blackheads blackheads black black- heads as well as a dirty looking face which no amount of make up can hide Proper care is more than surface care The skin after all is a living active mechanism which needs certain certain certain tain foods proper elimination and exercise Overload the diet with sweets fats tats and starches and the skin breaks down Refuse to get out in open air to exercise and you'll lose that healthy glow Cut down on II I L Prevent Sagging Chin I I Therell There'll be bo no matronly look in Ing sa sagging ing along the chin to give the tip off that youre you're not as young as you used to be if your our nightly routine includes a workout with dry skin cream Select rich lanolin-rich lubrication to replenish natural oil and pinch cream along from the point of the chin to the car You'll be stimulating circulation to help along this youth-retaining youth project water and your skin wont won't eliminate its dry flakes lakes of old skin Lose sleep and a muddy complexion with circles around the eyes is ble For normal young oung skins the routine is simple Two soap and water washings are sufficient A normal cream will complete the cleansing Make up should be light and natural and in keeping with the color you have Skin Oils Decrease As You Grow Older Your best friend may not tell you but your mirror will If your last birthday cake had at least 25 candles you'll do well to have a serious session with reflector and consider the possibilities of replenishing replenishing replenishing the natural oils that keep the skin soft smooth and pliant From the birthday on the oil in the skin begins to decrease and by the time tune youre you're 40 the skin may have lost as much as 20 per percent percent percent cent of its oil There are six facial areas in which this dryness first begins to show and you may add to your skin at bedtime an oil that's especially especially especially espe espe- s suited to those needs a dry skin cream rich in lanolin an oil which is beneficial to the skin since I and avoid excess make its it's very much like the natural oil you have and need more This is isto isto isto to be used too for skin which winter winter winter win win- ter has made tender or chapped If the first signs of ot dryness have appeared on the cheeks those little flaky laky dry skin patches that spoil up make-up work the cream into the cheeks swirling from the chin line lino up in front of the ears If desired desired desired de de- de- de sired use a light film of ot dry skin cream under up make-up to continue I the softening process during the day Little Lithe dry puckers under the lower lower lower low low- er lip which makes the mouth look set and older also call for a n rich cream In this instance smooth from the center of the Up lip out and up to each corner Matronly-looking Matronly sagging along the chin line can cnn be effectively com com- batted by using the thumb and first finger of each ench hand to pinch along from the point of the chin chinto chinto chinto to the ear car thus working dry skin cream into the skin and at the same time bringing up circulation Combat Facial Lines Which Tend to Harden Around the nose and mouth where tenseness and downward lines may harden the expression work the dry skin cream in with knuckles or first fingers in and out and up motion from the nostrils and mouth Tiny dry lines between the eyebrows eyebrows eyebrows eye eye- brows call for generous application of the cream Make firm quick little circles up between the eyes and out over the eyebrows to the temples Those crows feet around the eyes and on the eyelids should be tapped finger-tapped very lightly with the cream to be left on all night Use light movements around the eyes so that you dont don't pull the skin out of shape and remember that even light movements will stir cir cir- cula tion Though the description of the techniques to use may sound wordy you'll find the actual application is only consuming of a few minutes of time The Important point is the application of the lanolin to the skin and being faithful about it If you go after the dry lines every every night you can cnn erase years from the face Let Lct up Make-up Show Individuality The days are arc gone when every woman must try to achieve a certaIn certain certain tain type of face by means of ot make make- up Experts now realize that if a n woman plays up her good points paints uses coloring In keeping with her own skin eyes and hair she will look her most attractive Certain little tricks may be used to augment what nature has given such as making lips a little more full than they are or bringing the eyebrow line down a n bit further than it extends but radical changes changes' of the face are not viewed with ap op Use up makeup with a light and natural hand do not apply too heavily or it will look as though youre you're wearing a mask rather than bringing out your own individual beauty After a base is applied use rouge i if necessary to add color both to face tace and to bring out sparkle in the eyes Shade it well into the skin so it doesn't appear as two round blotches Lip lines should be clean and un un- smeared Most women have found after a bit of practice that an applicator applicator applicator ap ap- or a brush will give them good results Eyes are a trifle more up made-up than in former years but no attractive woman goes about during the day looking like a ballerina ballerina ballerina bal bal- lerina made up 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