Show This Is Your Paper PaperA PaperA PaperA A Little Late Lafe Means Trouble By William R. R Nelson J PUBLICITY chairman of a A prominent civic group rushes breathlessly into the newspaper office her face a picture of worry I hope you will forgive my being being being be be- ing la late te with our news but I simply forgot what day this Is Is she ba- ba gan I just have to get this announcement announcement announcement an an- into the paper In a metro- metro Deadline politan news- news Is S paper office Deadline nothing could be done to help her Deadline is deadline there But in hi the home town paper office oUie itIs it itis itis is sometimes difficult to be so rigid about deadlines In the hypothetical instance cited let us assume an an exception is made Here is what would probably happen The breathless chairman would go her way much relieved Although received after deadline time her organizations organization's news will be in the paper as usual At the newspaper however the chairman's tardiness has precipitated precipitated I a chain reaction of ot upset schedules that will affect virtually every member of the staff An editor will have to handle another another another an an- other news story One or more items already in type will have to be shortened to make room for the late story Type already set will have to be discarded and more set P Page ge dummies will have to be altered altere d.- d. Lockup of page fo forms ms willbe will willbe willbe be delayed Printing and distribution distribution distribution tion will be off oft schedule This probably Cause e x a g of e example Yo amp I e of ot Inconvenience what happens when someone imposes late fate news upon the paper is duplicated even more disrupt- disrupt whenever an advertiser fails to get copy to the paper on time As long as humans are prone to forget torget have accidents or otherwise otherwise otherwise other other- wise be delayed in performing duties duties duties du du- du- du ties it will probably be necessary for stores and newspapers to occasionally occasionally occasionally occa occa- accept such impositions But these disruptions of ot necessary schedules will be materially reduced reduced re re- re- re no no doubt when people fully realize what inconvenience their tardiness causes Whenever you have news or advertising advertising advertising ad ad- for the paper get it in well ahead of ot the deadline You will get better service and have havethe havethe havethe the satisfaction of ot knowing that you did not impose upon the newspapers newspaper's newspapers newspaper's newspapers newspaper's pers per's people |