Show MIMS ni avs STORY the american public la is deciding its purchase so of automobiles on quality rather than thail price according to it 11 II orant grant vice president and pen gen oral manager of oc tho chevrolet motor company this increasing regard re gard tor for quality also Is apparent lit in many fields other than that of tit said mr grant for a nian inan buys a gardon garden dioso lose not on oil the basis basht of 0 which hoso hose Is tho cheapest but on oil the basis of what service ito ho will got get tor for his hia money it if ho he believes bellev ca that tho cheaper hoso lose will fall after a season eason of uso use ito ho will purchase so a more moio expensive hoso lose that will servo for several sells ons oils this attitude Is be becoming coining onoro and moro more apparent in the industry mainly because tho public each year Is moro more familiar with motor eat car values in ili addition lit in tho automobile ina market ricot other considerations that are influencing buying aro are colors stylo style performance and riding qualities duyore of necessity have to group themselves into price classes ditt but within tho the tango range of their price class they aro are very discriminating consequently other lons ions as well as price bavo to be given careful thought in order to mako inako the iha appeal to the largest possible number of buyers in ili a particular price |