OCR Text |
Show ADVERTISING Every business barber shop, drug store, hotel, grocery store, hardware store, feed store, bank, show house, restaurant, pool hall, garage, millinery millin-ery store, dry goods store, blacksmith black-smith shop, "bakeryy yes every business bus-iness in the town should carry some advertising There are three entirely different benefits obtained by advertising benefit to the advertiser to the newspaper news-paper and to the town. The more advertising a paper carries car-ries the better the paper can be run. the better impression it makes on the reader, especially the out of town reader. Whenever a stranger picks up a newspaper and looks it over his impression im-pression of the town is always derived de-rived by the impression made by the paper its news columns, its editorials editor-ials and more especially its advertising advertis-ing columns. He judges the business of the town, the number of business firms, and the character of the busi-neses busi-neses men by the advertising. The two towns in our vicinity w-hich are today attracting the attention at-tention of the country, are Cedar City and Caliente. Just pick up one of their papers. Ninety-five per cent of the business houses in Caliente are consistent advertisers, and seventy-five per cent of the business hcuss in Cedar City. Milford has 5 9 firms which should be cprrying advertisements. Look the "olumns of this paper over and see what per cent of them carry advertisements adver-tisements Don't lay it to the newspaper because be-cause Milford i? not booming as you think it should, or going ahead as t f onportnnities end surroundings would justify. The rewspanrr will do its shar. hut it must bnve some help besides hot air. |