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Show 1 I ! The Mew Series 18 Cars i 1 With Seven New and Exolusive Features 2 I STUDEBAKER New Series 1918 CARS, with seven new, special and exclusive improvements, are fine cars, warranted by us to completely satisfy the most par- 5 ticular and fastidious persons. We believe that these cars represent the greatest automobile values ever offered to the buying public, and that persons accus- f tomed to paying $2,000 or $3000 for cars will, upon examination, concede that these Studebakers equal any such cars in quality of material, design, workmanship 1 and finish, and also concede the truth of our statement that the day of high prices for fine cars has passed. 2 Seven New ImDrOVements and AdditoriS niPRO YE!) BODY AND ITHOLSTEKY The body Is elegantly flu- Studebaker lubrication haa been further improved. The system is i 9 ished and equipped inside anil out. The handsome foot rail, wide positive and eliminates all lubrication troubles. Waste through the 3 GtT? METAL, FINISH Original, rich and exclusive finish of deep Bcuff Plates, wide doors, handsome door trim, carpeting, etc., all exhaust is overcome and practically no surplus oil reaches the com- Iueter and permanency, applied In TWENTY-FIVE OPERATION'S. demonstrate quality and refinement. The upholstery is semi-glazed, bustion chamber to burn and form carbon. 2 Z No finer finish is poaBlble than that of the Series 18 Cars. A per- straight-grained, genuine leather, made to special Studebaker forms, X 2 saanent body finish depends largely on the slow and careful building wlth tne beat coiled hair and long coll springs. Tonneau carpet all The chassis frame is the same strong light construction which has t up of thedlfferent coats of color and varnish the Studebaker way. wo1' bound with leather instead of cheap, raveling thread-stitch. characterized all Studebaker cars. The perfection of our chassis 2 5 Fenders and aprons are rich, black enamel. The t0P ls made of the flne8t erade silk mohair, bound with leather design is convincingly proved by satisfaction given in over 285 000 Z edging, a feature found on few cars at any price. The body ma- Studebakers produced and sold. ' f NEW AUXILIARY CHAIRS Arm chairs, original and exclusive terials, upholstery and workmanship of Studebaker cars are unsur- with Studebaker (patent applied for). These large roomy and com- passed, and the interior finish and detail of the bodies are LUXURI- The full floating rear axle construction remains the same in nrinci 2 fortable chairs fold up and slide under the rear seat when not In OUS and COMFORTABLE. pie as heretofore, but has been further improved and strengthened" 2 3 use. They dispense with the unsightly recesses In the tonneau floor .VIT, T - . tmh, 0rtt,ir;. a i ( Thls tvPe of axle ls used by practically all leading manufacturers' 2 f and with slit carpots, commonly used in other cars. When these l-AfE SWITCH LOOK of pin tumbler type, Studebaker design, in- thereby proving Its mechanical superiority manuiacturers, f chairs are underneath the back seat, the Studebaker ls a roomy, surlng convenient and safe protection againBt theft or unauthorized b p uruy' J X beautiful FIVE-PASSENGER CAR Instead of the regular seven- "e? of the car. The best quality of steel and alloy is used throughout. Every gear 2 1 passenger car. NEW WINTER TOP Made exclusively for Studebaker cars. Noise- is of CHROME NICKEL STEEL, specially cut by Studebaker 2 6 less. Quickly and easily put on or taken off, and fitting perfectly. In the differential, which has four bevel gears Timken bearing nrP 2 $ . REVERSIBLE FRONT SEAT Original and exclusive with Stude- used throughout. Only eleven of the three hundred different cars 2 3 baker, the front passenger seat is reversible so that passenger can , . . T on the market use as many Timken bearincs as sturlplvikor nnri n 2 ait facing tonneau or facing forward. Both front seats are covered Mechanical Improvements average price of these cars is $2 000 ' ' 2 2 with leather, have large and handsome robe strap, and are adjust- ,,.. ' 2 able to all leg lengths. No more comfortable seats are found In any Improvements have been made in the Series 18 Motor nsuring The Wagner Llgntlng and starting System is individual to StndP 2 5 car, regardlesa of price. KTL SI"00tl!nesB- flexibility, quietness and economy. All notice- Daker carB.and ag ben ta : "mproved by Increas e the crank" 2 able vibration has been eliminated by Buperlor piston design and the jng power 12 per cent impruveu dj increasing the crank- j 2 NEW STORM CT'KTAIXS Of the rcent Blackmore design and pat- stiffening of the motor frame. " . 2 2 ent, opening with the doors and thereby preventing crouching and The Studebaker' Schebler carbueretion system has been developed so The Willard Storage Batterv is absolute inm.rm,. .. 2 2 crushed hats. Studebaker, we believe, ls the first maker to otter that both FOUR and SIX are the most ECONOMICAL motors on the lighting and starting failure Studebaker aei nn amtoUS 3 2 this improvement as a itandard equipment. market in ratio to power. hour battery. iuu-AMi-HUKhl 5 2 FOUR CYLINDER MODELS 2 I toZ-rZiiizziz:: "If B W 1ST fSs! t Pf FQ R35 04 EARS op BrsixEss success t ' Four Touring Car 40.00 rTJ 11 IliJ Itif C" Cft AsA iYV U tl All Prices F. O. B. Detroit. 1 Four Every-Weather Car 1,140.0 Vs tj V LZZL Lf l U M LTZS 13 U v , M, u , t 9 , t. j . . ,, Established in 1852 X Four Landau RoudKter 1,150.04) BMMMfflM JEFFERSON Mercantile Co. FANCY GROCERIES all kinds of MEATS. Hbk ea Pork, jo Mutton, Meats, O Fresh Fish Every Thursday and V Friday. S: Fresh Oysters every day. We specialize on High Grade Coffees, Teas and Spices. 1 1 AH GIANT POWDERS, Phone No. 20 CAPS AND FUSE, MINING SUPPLIES, and SPORTING AMMUNITION. ,f 52s We Sell the Famous OLD MASTER COFFEE, Vjk f and specialize on -J Chase & Sanborn v TEAS AND COFFEES. FOR THE HOUSE nips, Parsnips, Carrots, WIFE. Pears, Peaches, Plums, Celery, Sweet Spuds, j Apples, Oranges, Ba- Cauliflower, Bell Pep- ! nanas, Muscat Grapes, pers, Egg Plant, Cab- j Tokay Grapes, Concord bage, Cucumbers, Tur- j Grapes. i JEFFERSON Mercantile Co I j VanWormer & KesslerJ I have opened the Main Street Garage J I and solicit your automobile repair work. Tube vulcanizing and machine hire will be special branches of the business and prompt service and fair treatment their definite business policy. j VanWormer & Kessler Garage j PHONE 5 MILFORD, UTAH j tMMigetttetilatiWeeet9HiM Most people will buy it in Milford if they know that they ean get it here. Tell them you have it; through the columns of the Beaver County News. |