Beaver County News | 1916-06-09 | Page 1 | "News" is Selected

"News" is Selected Merit as Advertising Medium Recognized The NEWS has just received a big three-year contract from the Calumet Baking Powder Company, for the advertising ad-vertising of that famous Baking ' Powder in its columns. x ' This well-known manufacturing concern, con-cern, employing some of the ablest and keenest advertising men in the country, carefully select the papers through which they wish to exploit ' their goods, and, as stated, the NEWS ' has appealed to these discriminating advertisers as one of the papers which can givo the best service in its territory. terri-tory. The absolute purity, unquestionable wholesomeness andwonderf ul economy of Calumet Baking Powder, backed by honest advertising in the right mediums, has succeeded in building the Calumet people a tremendous business bus-iness and enviable reputation. This vear Calumet advertising will include work of one of the country's best character-artists, who has created a cute little character which will amuse the youngsters and tell the housewife how to Becure the best results in baking.