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Show "SPOTLIGHTING UTAH Pertinent Comment About Utah from the State Department of Publicity and Industrial Development. De-velopment. CALLING ALL RESTAURANTS . . The food served along Utah's nignways is slowly improving, both as to quality and service, but the really first class places can still easily be counted v;fhout resorting resort-ing to an adding machine. More sympathy and tolerance could be extended the mediocre and downright down-right inferior places if it were not true that in the very next town, under similar circumstances, some one else is doing an outstanding job. It is felt, however, that if restaurant and lunch-counter operators op-erators could be made to understand under-stand the vital part they are plav- mg in our postwar economy, they would rise to the occasion and do something about the situation. FOOD AND THE TOURIST For 1946 the greatest immediate I source of new income and employ- j ment within the state rests with j the tourist business. It is entirely I possible for Utahns to get $100 mil-! lion of this profitable business I during this year, if. we can sense' the tremendous importance of some of the actors that are important I to the traveling public. Roughly, J the five main factors are: Good! food, good lodging, good roads, 1 1 something unusual to see. some-ll thing interesting to do. It is quite II possible that their importance to I a highly successful trade is in the order named. I I COMPETITION COMING It may be timely to remind those already in the business of serving food that Utah is being looked over by successful chain operators from other areas. If these scouts find prosperous communities where eating conditions are sub-normal, it is not going to take them very long to make up their minds to come in and take over: The solution solu-tion to such a problem should be quite obvious. THIS IS THE TOURIST YEAR The tourist rush of 1946 started in January. It will not end until December 31, but the greatest number of persons will come through Utah in the weeks immediately imme-diately ahead. In the 'first four months of this year, 50 per cent more persons registered at Zion and Bryce Canyon national parks Chan in any previous year of record. rec-ord. By the same token, it may be expected that more than 500,000 persons will avail themselves of these two side trips in 1946. Many other hundreds of thousands will go into other areas. The impressions impres-sions formed by these people, the length of their stay within the state, the amount of money they . leave will, however, be greatly influenced in-fluenced "by the restaurants along our highways. It may be true lhat these places have hud more business than they could take care of, but it may be well to remember that no honeymoon lasts forever! |