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Show AttoiWto TUr Stem to Ncwspapar Advertlsta I aa Interrlsw today, Mr. Warren Wriest, President of the Cmlnmet Baklsj Powder Company, strongly d treated the use of newspaper advertising, adver-tising, sad points to Calumet's sue cess as proof of bis statement. "Calumet sales are 2 times as reels as say other brand." stated Mr. Wright, "and we attribute this to our Uvisn nse of newspaper space. We believe that the newspaper is the most j Urect medians we ean use In getting I messste across to the housewife. I d we know from nr experience cov- I rit thirty years that the housewife I , will resposd to aewspaper advertis- tng quicker than she will to any ether srm ef advertising. "The beusewlves have confidence la newspaper advertisements because they knew that the newspapers set as high standards for their advertisers. It Is far that reason that the hoese wife looks te the newspaper for Informs In-forms tion on products in wfaka she ' 1s Interested." |