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Show y P P THE ON-COMING HOLIDAYS. ? J o We are approaching the holiday season once more, and Christmas will be here before we know it, and before a lot of people are ready for it. Already daily papers and magazines reaching Delta are filled with tempting offers of holiday goods, and already those who are given to buying out of town or patronizing mail-ordei houses are doubtless commencing to send their dollars so far away that they will never come back. In a way our own merchants mer-chants are largely to blame for a good deal of this money leaving the community. The old habit of waiting until a few days before be-fore Christmas to advertise holiday goods or any other bargains bar-gains jS the very thing the big city stores and mail-order houses enjoy. They take advantage of the situation, start advertising ad-vertising early, and get business right under the no9e of the merchant who puts off advertising until the last minute. They get money that could be kept at home if holiday and fall and winter advertising was started earlier by our own merchants, and continued steadily. The mall-order men are wise, because they have studied methods pursued by thousands of merchants in our smaller towns. They know that the advertiser who gets to the people first is the one who is going to rake off the cream of the business. busi-ness. So they start early, keep it up steadily, and win out. There is no good excuse for letting them get away with it this year. But the way to keep them from getting away with U Is to start NOW and advertise fall, winter and holiday goods and don't stop aa long as people are buying that class of goods, o a s |