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Show AROUND r ORCHARD ' ADVERTISING IS GREAT HELP Has Bien Found Successful in Increasing In-creasing Demand and O'. twining Wide Distribution. (Prepared hy the United Stites Oprirt- ' ment of AgricuUero.) It Is not so long ago that advertising advertis-ing of farm products was regarded as Ineffectual to Increase their sale and I consumption. Advertising authorities i had learned from experience that it i paid to advertise on a wuie basis on-i on-i ly such articles as measured up to ( high standards of quality and that ; could be supplier io dependahle itmn-j itmn-j titles. Farm products did not uinet these requirements. Rut with the subsequent sub-sequent development of eooporativ market'ner associations nnd th est ah- Gt i -.w fl 5 V f s if 'iiood Quality of Product I'nri Abundant Abund-ant Supply Must Be Ba;! of Advertising Adver-tising Cainpaign. lishment of standard products the use of advertising in moving certain farm crops, In increasing demand, and in obtaining wide distribution lias been tried out, and In many instances found "successful. Luscious raisin pies, fruity desserts, oranges, apples, melons, grapes, portrayed por-trayed in myriad colors and tints, greet the eye upon every band In magazine page and street-car poster. Masters of culinary art, famous illustrators, illus-trators, and the most expert of advertisers adver-tisers all have handed together to induce in-duce the housewife to produce the tempting dishes displayed. The mouths of even the most exacting epicures are iiade to yvaler. Through loyal organization, ener-etic ener-etic salesmanship, and judicious advertising ad-vertising the cranberry season during vcent years has been extended from wo months to six. The melon growers f the Imperial valley of California 'ave utilized much the same methods o obtain the nation-wide distribution vhich their highly perishable fruit now -njoys. Ttocky Ford became so well ';nci,wn for Its melons that Ihe name is unw appl'ed to melons from practically :M of Colorado. The outstanding examples of successful suc-cessful large-scale agricultural production, produc-tion, coupled wilh standardization ntur advertising, are found in the citrus fruit industry of Florida and California Califor-nia and the boxed apple industry of the Xorthwest, for the products 'of these regions have not only established nation-wide distribution but they have successfully entered the markets of the world. Kven when conditions were such that notion-wide advertising would not pay, products from small farm have been so carefully graded nnd packed that when shipped nnd sold under brands nnd labels an increased demand for the product hy name has resulted, with cotciuent Increase of acreage and extension ex-tension of business on a profitable basis. The success of these campaigns has been so great that growers everywhere every-where are becoming Interested in the possibility of securing new nnd Increased In-creased outlets for their commodities by advertising. But before planning nn advertising campaign conditions of supply must lie carefully studied, s:y marketing specialists of the United States Department of Agriculture. Good advertising will awaken expectations expec-tations which only good quality will ' satisfy, and there Is little, use to create a rtemnnd for an article that can not he supplied when asked for. Stnndnrdizatlon Is the basis of the most successful advertising, and growers grow-ers should carefully appraise their products In meeting this fundninentJ requirement. The bureau of mnrkeu. of the Department of Agriculture has recommended standards for various farm products and will be glad to assist as-sist producers with regard to standardization, standard-ization, branding and Jabellng. Recently Re-cently a National Association of State Marketing officials was formed for the purpose of harmonizing marketing practices In the rarlous states. Thl organization is co-operating with the bureau of markets, and one of the problems under consideration la the elimination, as far as possible, of conflicting con-flicting grades nnd containers. |