OCR Text |
Show LITTLE THINGS THAT COUNT One Step Toward Making a Business Farmer Is to Use Neatly Printed Print-ed Stationery. It is becoming increasingly necessary neces-sary for the farmer to be a business man and it is advisable for him to imitate imi-tate the methods of city business men, who have been at the art a longer time than he and have developed it more. It Is chiefly in what might be called little things that the difference between the businesslike and the unbusinesslike un-businesslike farmer is revealed and in none more than in the business letters of each. There is really little reason why a lawyer or a merchant or a manufacturer manu-facturer should show more courtesy to the farmer than the farmer shows to them, in the matter of correspondence. correspond-ence. , Yet that is the way it seems to work when one compares the letters of the two sides. The cost of neatly printed stationery will not hit the expense side of a farmer's ledger hard enough to count, while the use of it is more than likely to do fine things for the profit side. A printed letterhead (especially when the farm has been given an attractive name, as every farm should be) will create a favorable impression, will advertise ad-vertise the farm and its products, will identify the writer no matter how he scrawls his signature, and will make him and all his family feel a little extra ex-tra pride in the farmstead. In South Carolina, and the South generally, farmers who use printed letterheads let-terheads are as yet comparatively few and the number is still small enough to make a good looking farm letterhead conspicuous. For this reason, those who begin this practice at once will get the benefit of the extra publicity that goes with novelty. Clemson College. |