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Show B 'CLEANER MOVIES. B A "movement is gaining much force to clean up movie B -shows. It runs up against the feeling of many managers, B that salacious shows pay better. Many theatre owners B -say frankly that whenever they announce a risque film, H -itheir attendance immediately begins to swell. B, There are a few fundamental considerations, however, Bf -which they ignore. They may gain an increase tempor- B ar through having the normal audience of people who H -want clean shows, while attracting also the special class H that look for morbid sensation. But if the place keeps on, H a great mass of people become disgusted and stay away. Finally the theatre will have to depend wholly on the H vdirl seekers who are not the best financial basis. m The substantial elements of a community must be .conciliated in order to make an amusement business per- B manently profitable. A manager may be able to fill his B -place for a time with street loafers, and with morbid and B -sexually excied young people. These classes may fill the B .cheapest seats to overflowing, which does not help out B so much in receipts. B The theatre managers have objected strenuously to B -measures for a state of government censorship of films. B 'Considering the tendencies of public authorities to ap- B point mere politicians to such positions, such censorship B .miglit be handled in a way to encourage graft. But the B picture producers will do well if they submit their films B- ( 'voluntarily to censorship committees arranged on a non- H rpolitical basis. B If they will co-operate with the women's clubs, the H isocial settlements, and other betterment agencies, for an B intelligent control of film production, they will in the B' i ong run Place tneir uusiness on the most permanent H ( 1 foundation. ( i 1 |