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Show THE GLAMOR OF DISTANCE Dlstanco lends enchantment. No proverb Is truer to real life than this sententious Baying, which pocks Into three words a wholo philosophy of business. To some people the fact that an nr-tlclo nr-tlclo of goods was mado in England, Paris, or elsewhoro, Is prlmh faclo evidence that it Is better. If they stopped to think about It thoy ought to know that tho United States what ever Its political and social faults, Is acknowledged as supremo In material materi-al achievement. Our compatriots build tho best bridges, provldo tho most convenient railroad travel, and tho most comfort-ablo comfort-ablo homes. The chances are at least raoro than even that the output of their mills Is better adapted to moot homo needs than those of somo dUtont forolgn producer. Similarly thero aro a good many peo plo Who feel nn InBtlnctlvo prcjudlco against articles bought In tholr homo town. Something secured In somo distant Btoro looks bettor to them until they actually test Its qualities. Yet It this feeling Is analyzed, it Is seen to bo about as well founded as tho fancied superiority of foreign goods. Tho homo storo does"a smaller small-er business than somo distant department de-partment emporium. It loses n frac tion of costs thero. But It more than makes It up by cheaper ronts. Then thero 'Is tho fact that tho larger a business center Is, the more it costs to run a store there. Almost every Item In tho cxpenso account. Is at a higher rate. AH this is charged to the consumer. For such reasons a well advertised homo store Is about as efficient a machine ma-chine for serving the public as you can get. The buyer fop, atoresthe size of ours Is close enough, to the counter so that he,makoa very few' mistakes. -. |