| OCR Text |
Show IT PAYS TO ADVERTISE. Come Notable Cases Prove Truth of the Assertion. It seems that an accidental Investment Invest-ment of $50 In advertising army blankets blank-ets started D. Crawford of St. Louis on his mercantile career. He had bought at a bargain some 10,000 army blankets and gave a boy a $50 bill with which to Insert a modest $10 ad In tho old Missouri Hepubllcan and to "bring back the change." The boy misunderstood and put down the $50, Consequently the paper came out with the biggest kind of an ad, which, to Mr. Crawford's dismay, he read early next morning, before ho came down town, and prepared to comb the boy. But he changed his mind when he found his store thronged with purchasers pur-chasers who took all tho blankets and he had to get In n fresh supply. He kept increasing his advertising space until he became one of the largest advertisers ad-vertisers In the country. In a quarter quar-ter of n century ho was rated as a millionaire. mil-lionaire. air Thomas Llpton stands aghast at the boldness of American advertising. advertis-ing. He says that the Englishmen nre gradually getting In lino to follow our methods. He was surprised to learn that one dally took an ad lor $1,000 per Issue and traced sales through It to the extent of $7,000, to say nothing of sales made to the same bucrs of tin-keyed tin-keyed goods. Sir Thomas also alludes to a dry goods house which tool; $8,000 worth of Sunday advertising a fort-Light fort-Light before Christmas and the next Monday's receipts were over $00,000. Carpet Trade Hovlew. |
